Wine Communicators of Australia (WCA) has made a significant announcement by appointing Shirley Fraser to its Board of Directors. Shirley, a highly regarded wine strategy professional based in South Australia, currently holds the position of GM Customer Engagement at Wine Australia. With over 25 years of extensive wine industry experience, she is well-equipped to drive innovative, relevant, and effective change within the sector.

Shirley Fraser's Expertise Shines on WCA Board

Shirley Fraser's Background and Current Role

Shirley Fraser's extensive background in the wine industry is truly remarkable. Having spent over 25 years immersed in this dynamic field, she has amassed a wealth of knowledge and expertise. Currently serving as the GM Customer Engagement at Wine Australia, she plays a crucial role in shaping the customer engagement strategies for the organization. Her deep understanding of the wine industry allows her to bring a unique perspective and valuable insights to the WCA board.She has actively been involved in various wine-related initiatives and committees. As an active Board member of Australian Women in Wine, she has been a driving force in promoting gender equality and women's participation in the wine industry. Additionally, she previously served on the Board of the Riverland Wine Management Committee, demonstrating her commitment and leadership in different regional contexts.

Her Past Experiences and Contributions

Shirley Fraser's past experiences have been instrumental in shaping her career and her ability to make significant contributions. She served as the Executive Officer at WISA, where she worked closely with numerous wine brands and suppliers. Through her efforts, she dedicated herself to sector collaboration and problem-solving, building strong connections that have lifted the success of the collective.Her work has not been limited to specific regions or organizations. She has collaborated with a wide range of stakeholders, leveraging her extensive network and industry connections to drive positive change. Her ability to navigate through complex industry dynamics and find innovative solutions has earned her a reputation as a trusted leader in the wine industry."It is great to have Shirley back in the fold, having previously been involved on both the national board and with our SA Chapter," said Angus Barnes, WCA Executive Chair. "She brings a wealth of experience and it is so vital to have our leading wine industry statutory body continuing to have a voice at the WCA." Shirley Fraser's appointment to the WCA board is a significant milestone, and her expertise and leadership are expected to have a lasting impact on the organization and the wine industry as a whole.