Ubisoft is implementing a significant price increase for its Just Dance+ subscription service, a move that follows a period of major corporate restructuring, including game cancellations and workforce reductions. This change, effective April 2026, has sparked discussion within the gaming community regarding its timing and implications for subscribers.
Navigating Change: Ubisoft's Strategy Amidst Price Adjustments
Ubisoft's Restructuring and Price Adjustments: A Closer Look
Just a week after revealing extensive cutbacks and project cancellations aimed at improving efficiency and corporate reorganization, Ubisoft, the French game publisher, has confirmed that the subscription fees for its Just Dance+ service will be increasing starting April 2026.
Exploring Just Dance+ and Its Rising Costs
The Just Dance+ streaming platform, which debuted in November 2022, is integrated into Just Dance 2023 Edition and subsequent titles, providing users with access to an expanded catalog of songs from the series. However, this access will soon come at a higher price. Monthly subscriptions will see a $1 increase, 3-month passes will rise by $3, and annual subscriptions will cost an additional $5. For instance, a 1-month pass will now be $4.99/4,99€ (up from $3.99/3,99€), a 3-month pass $12.99/12,99€ (up from $9.99/9,99€), and a 12-month pass $29.99/29,99€ (up from $24.99/24,99€).
New Content Versus Timing: The Community's Perspective
While new musical content is being added to the service, including tracks like 'Walking on Sunshine' by Katrina & The Waves, 'Toxic' by Britney Spears, and 'Dynamite' by BTS, with a second wave planned for February 10, 2026, the timing of the price increase has been met with skepticism. This move comes on the heels of Ubisoft's recent announcement of canceling six games, including the highly anticipated Prince of Persia: The Sands of Time remake, closing studios, and implementing internal restructuring. These changes are part of a broader strategy focusing on live-service games, specialized development, and investments in generative AI.
Industry Reactions and Workforce Implications
In related news, a rating for a Rayman 30th Anniversary Edition has surfaced, possibly being developed by Atari. Concurrently, reports from IGN indicate that Ubisoft's Paris headquarters are considering a cost-reduction initiative that includes a voluntary redundancy program. French union Solidaires Informatique has reportedly called for further action following a strike last week, expressing widespread anger and despair among employees.
