Empowering Businesses Globally: TRAY's Transformative Partnership with Alraedah Finance

In a strategic move that promises to reshape the enterprise-class POS landscape, TRAY, a global leader in cloud-native POS systems, has announced a significant expansion of its partnership with Alraedah Finance, a prominent financial and digital solutions provider based in the Kingdom of Saudi Arabia. This collaboration not only secures a substantial financial investment from Alraedah but also unlocks a wealth of expertise and resources to accelerate TRAY's growth and innovation, ultimately benefiting businesses worldwide.

Unlocking New Possibilities: TRAY and Alraedah's Synergistic Alliance

Strengthening Global Presence and Enhancing Customer Experience

The partnership between TRAY and Alraedah Finance represents a powerful synergy, leveraging the strengths of both organizations to drive transformative change in the POS industry. TRAY's cutting-edge cloud-native POS solutions, renowned for their efficiency and reliability, will now be bolstered by Alraedah's financial backing and digital expertise. This strategic investment will empower TRAY to expand its global reach, further develop its innovative POS system, and provide enhanced service and support to its growing customer base in the United States, Canada, and beyond.

Empowering Businesses in the MENA Region

The exclusive reseller agreement between TRAY and Alraedah Digital Solutions, a division of Alraedah Finance, has already proven to be a game-changer for small, medium, and enterprise-level businesses in the Middle East and North Africa (MENA) region. Alraedah's deep understanding of the local market and its unique challenges has enabled it to seamlessly integrate TRAY's POS solutions, tailoring them to the specific needs of customers in the region. This turnkey approach, with solutions available in both English and local languages, has made TRAY's cutting-edge technology accessible and user-friendly for businesses of all sizes.

Fostering Innovation and Diversification

The partnership between TRAY and Alraedah Finance extends beyond the POS system itself, with plans to develop TRAY-branded financial products, including TRAY Capital and TRAY Pay. This strategic move not only diversifies the offerings but also demonstrates the flexibility and adaptability of TRAY's technology, which can be easily replicated in other international markets. By leveraging Alraedah's expertise in financial solutions and digital innovations, TRAY is poised to set new industry standards and drive meaningful growth for businesses worldwide.

Empowering SMEs and Fostering Entrepreneurship

Alraedah Digital Solutions' commitment to supporting the growth of small and medium-sized enterprises (SMEs) aligns seamlessly with TRAY's mission to empower businesses of all sizes. Through this partnership, hospitality operators in the food and beverage, café, and lounge sectors across the MENA region will have access to an efficient, reliable, and scalable POS solution that can optimize their operations and enhance the customer experience. This collaboration not only strengthens the service offerings but also contributes to the overall development of the SME sector in Saudi Arabia, in line with the country's Vision 2030 initiative.

Driving Meaningful Growth and Transformative Change

The strategic investment from Alraedah Finance and the deepening of the partnership between the two organizations signifies a shared vision and unwavering commitment to revolutionizing the POS industry. TRAY's extensive experience in delivering cutting-edge POS solutions, combined with Alraedah's expertise in financial services and digital innovations, positions the partnership for continued success and the ability to drive meaningful growth for businesses worldwide. As the collaboration unfolds, the industry can expect to witness the emergence of new standards, enhanced service offerings, and transformative solutions that will empower hospitality operators to thrive in an ever-evolving landscape.