In the heart of Greensburg, Indiana, a local business owner is harnessing the power of soybeans to create a global impact. Mayasari Effendi, the driving force behind this innovative venture, has found a way to transform the humble soybean into a diverse range of international food products, all while supporting local farmers and contributing to a greater good.

Nourishing the World, One Soybean at a Time

Responding to the Demand for Healthy Eating

Effendi's journey began with a simple question: "What if we could use local soybeans to create products that cater to the growing demand for healthy, sustainable food options?" This query sparked a chain reaction that has led to the establishment of a thriving production facility in southern Indiana, where Effendi and her team are crafting a diverse range of soy-based products for both domestic and international markets.

Partnering with the Indiana Soybean Alliance

Recognizing the potential of the local soybean industry, Effendi sought out the expertise of the Indiana Soybean Alliance. This strategic partnership has been instrumental in the development of her business, as the Alliance provided a grant to help Effendi and her team identify and cultivate soybean varieties that are specifically tailored for the tempeh market. The result? A high-quality, non-GMO soybean with an impressive 42% protein content, perfectly suited for the production of tempeh and other soy-based delicacies.

Expanding Horizons: From Local to Global

As Effendi's business has continued to grow, so too has her vision. While Indonesia remains the largest soybean producer in Asia, the country's limited storage capacity has created an opportunity for U.S. producers to step in and fill the gap. Effendi has seized this opportunity, forging connections with international markets and sharing the story of how her Indiana-based business is transforming the soybean industry.

Giving Back: Investing in Education

Effendi's commitment to her craft extends beyond the walls of her production facility. For every bag of soy-based products sold, she dedicates $0.05 to support children's education in Indonesia. This philanthropic initiative not only strengthens the bond between her business and its global customers but also serves as a testament to Effendi's belief in the power of education to transform lives.

Cultivating a Sustainable Future

At the heart of Effendi's business model is a deep-rooted commitment to sustainability and environmental stewardship. By partnering with local farmers and sourcing non-GMO soybeans, she is not only ensuring the quality and integrity of her products but also contributing to the long-term viability of the agricultural industry. As Effendi continues to expand her reach, she remains steadfast in her mission to create a more sustainable and equitable food system, one soybean at a time.