In a captivating panel discussion at the WWD Apparel & Retail CEO Summit, three rising stars of American fashion - Rachel Scott, Jackson Wiederhoeft, and Henry Zankov - shared their insights on the evolving landscape of the industry. These designers, each with their unique perspectives and accolades, are paving the way for a new era of American fashion, marked by a renewed focus on craft, authenticity, and community.

Redefining the Future of American Fashion

Celebrating Craft and Authenticity

The trio of designers, who have each found success in their respective fields, emphasized the importance of craft and a strong point of view in their work. Rachel Scott, the recent winner of the American Womenswear Designer of the Year award at the 2024 CFDA Fashion Awards, spoke about the significance of her achievement as the first Black woman to receive the honor. She credited the trailblazers who came before her, such as Tracy Reese, for paving the way.Wiederhoeft, known for his theatrical runway shows and focus on craftsmanship, noted the growing appreciation for "a new conversation around craftsmanship" in New York fashion. The designers agreed that their reverence for craft, combined with their unique visions, is shaping the future of American fashion.

Fostering a Supportive Community

The designers expressed a sense of camaraderie and community among their peers, recognizing the value of collaboration and support in an industry that can be challenging. Zankov, the Google Shopping American Emerging Designer of the Year, spoke about the "special" community that has emerged, where designers are cheering for one another's success and offering guidance.Scott echoed this sentiment, emphasizing that there is no feeling of competition, as each designer is pursuing their own distinct vision. The designers acknowledged the importance of leaning on one another, asking questions, and celebrating each other's achievements.

Cultivating Intimate Connections with Customers

The designers also discussed the significance of building relationships with their customers, highlighting the importance of trunk shows and in-person interactions. Zankov spoke about the value of these intimate connections, where designers can learn about their customers' preferences and needs. Wiederhoeft and Scott shared similar experiences, noting that these personal interactions have allowed them to welcome customers into their studios and create a more immersive brand experience.Beyond these in-person engagements, the designers also emphasized the importance of fostering a sense of intimacy and desire through their designs. Scott spoke about the "sensuality" inherent in handcrafted garments, while Zankov and Wiederhoeft discussed the power of creating a strong visual language and personal connection with their customers.

Expanding Horizons and Embracing the Future

As these designers continue to build their brands, they are not content to rest on their laurels. Each has ambitious plans for the future, from Wiederhoeft's dreams of a feature film and a brick-and-mortar store to Scott's vision of a foundation in Jamaica that celebrates film and craftsmanship.Zankov, too, is looking to expand beyond his renowned knitwear collections, exploring tailoring and wovens to offer a more comprehensive wardrobe. The designers' drive and passion for their craft are palpable, as they navigate the challenges of the industry with a sense of excitement and a commitment to pushing the boundaries of American fashion.In a world where the fashion landscape is constantly evolving, these trailblazers are redefining the future of American design. With their unwavering dedication to craft, community, and customer connection, they are poised to lead the charge in shaping the next chapter of the industry.