Toyota is strategically advancing into the electric vehicle market, a departure from its historical emphasis on hybrid technology. The year 2026 marks a significant turning point with the introduction of several new models, clearly indicating a future where electric power plays a central role in the company's portfolio. This includes the return of the C-HR as an all-electric vehicle and the production launch of a new electric Highlander, alongside the eighth-generation RAV4 and an anticipated redesign for the Corolla. This diverse lineup underscores Toyota's commitment to innovation and sustainability, ensuring a broad spectrum of choices for consumers.
Among the noteworthy introductions, the Lexus ES undergoes a complete transformation, emerging as a larger, more avant-garde sedan available in both electric and hybrid variants. For the US market, the ES 350h will offer both front-wheel and all-wheel drive, while the fully electric ES will boast impressive power outputs. Concurrently, the Toyota C-HR reappears as a compact crossover, shedding its internal combustion past for an exclusively electric powertrain, transforming it into one of Toyota's quicker models. The iconic Corolla is also set for a significant overhaul, with teasers hinting at a more sophisticated design, likely supported by a range of powertrains including traditional combustion, hybrid, and plug-in hybrid options. Furthermore, Toyota is set to launch an all-electric Highlander, marking its entry into the three-row electric SUV segment with compelling range options and versatile power configurations.
In contrast to the new additions, the much-loved Toyota Supra will see its final year with a special MkV Final Edition, though Toyota has promised its eventual return. Similarly, Lexus has discontinued its RC and LC models, signaling a strategic realignment within its performance divisions. Toyota's proactive embrace of electrification, evidenced by its upcoming models, represents a forward-looking approach to meet global demand for sustainable transportation. This strategic evolution ensures that the brand remains competitive and continues to offer pioneering vehicles that blend performance, efficiency, and environmental responsibility, thereby contributing positively to the automotive industry's future.
