Premium Western Australian food products are now making a significant mark in Vietnam through a specially curated trade promotion by the State Government. This two-month campaign, 'Western Australia Gourmet Getaway', has kicked off successfully in Ho Chi Minh City, attracting investors, trade stakeholders, and the media. Ten renowned WA brands are at the forefront of this unique initiative, aiming to establish WA as a trusted source of top-quality food and secure new export avenues.

Unlock the Flavors of Western Australia in Vietnam

Introduction to the Campaign

The 'Western Australia Gourmet Getaway' is not just a marketing event; it's a gateway for WA agrifood and beverage businesses to connect with key importers, distributors, and consumers. It builds on the success of a Ministerial trade mission to Vietnam in 2023, which highlighted the immense potential for growing opportunities in the primary produce and value-add goods sector. The partnership with a leading Vietnamese buyer allows for the showcasing of WA products across retail stores in Hanoi and Ho Chi Minh City through a series of two-week activations. These activations involve engaging sampling and marketing activities, supported by comprehensive media, social media, and branding initiatives.

Gourmet WA products featured in the campaign are a diverse range, including meat, seafood, honey, truffles, condiments, and dairy products. From the succulent Linley Valley Pork to the sweet Honey in the Garden, and from the fresh KB Seafood Company catches to the luxurious Two Oceans Abalone and Coastal Abalone, there is something to tantalize every palate. The Lake Preston Beef adds a touch of quality, while Dirty Clean Food brings a unique flavor profile. Stonebarn Truffle offers a gourmet experience, and Ogilvie & Co and Brownes Dairy complete the lineup.

In 2023-24, Vietnam emerged as WA's sixth largest agrifood and beverage export destination, with a value of $618.8 million. Led by wheat, malt, barley, lobster, live beef cattle, and lupins, there is a clear demand for WA's premium products. Fisheries Minister Don Punch emphasizes the exciting times ahead for Western Australian seafood exports to Vietnam, with the demand for lobsters and abalone from our pristine waters continuing to rise. This initiative supports the Cook Government's efforts to drive local, national, and export market opportunities for WA's premium and value-added food and beverage products.

Benefits of the Promotion

For WA agrifood and beverage businesses, this promotion offers a unique platform to showcase their products and build relationships with potential customers. It allows them to gain exposure in a new market and establish a foothold for future exports. The collaboration with a leading Vietnamese buyer ensures that the products are presented in the best possible light and reach a wider audience. The media and social media support further enhance the visibility of the campaign, creating a buzz around WA's premium food products.

The diverse range of products featured in the campaign also caters to different consumer preferences. Whether it's the rich and savory flavors of the meat products or the delicate and luxurious taste of the seafood and truffles, there is a product for every discerning palate. The honey and dairy products add a touch of sweetness and creaminess, completing the culinary experience.

The success of this promotion not only benefits the businesses involved but also contributes to the growth of the WA economy. By expanding export opportunities and building customer relationships, WA can strengthen its position in the international food market and continue to showcase its culinary excellence.

Future Outlook

The 'Western Australia Gourmet Getaway' is just the beginning. With the growing demand for WA's premium food products in Vietnam and other international markets, there are exciting opportunities on the horizon. The State Government's continued efforts to promote these products at global events and through tailored trade initiatives will help drive further growth and establish WA as a leading food export destination.

As the campaign unfolds, it is expected to create a lasting impact on the WA food industry. It will inspire more businesses to explore export opportunities and invest in quality production. The success stories from this initiative will serve as a blueprint for future trade promotions and help build a strong and sustainable food export sector in WA.

In conclusion, the 'Western Australia Gourmet Getaway' in Vietnam is a significant step forward for WA's agrifood and beverage industry. It showcases the best of Western Australian produce and paves the way for a prosperous future in international trade.