Uncover Creativity with The Spark

Interview with Khyati Trehan

Host Katy Cowan had the pleasure of sitting down with Khyati Trehan, a remarkable designer and 3D visual artist based at Google Creative Lab in New York. Khyati offered a unique glimpse into one of the most innovative creative spaces in the world. It was a rare treat to hear about how she manages to juggle working at the cutting edge of technology while also collaborating on personal projects such as visual designs for her sister's music. Additionally, she shared how she decompresses with reality TV. Khyati opened up about her strategies for avoiding burnout and staying energised and inspired, even in the high-pressure environment of Google. She emphasized that while generative AI is a powerful tool to enhance creativity, "writing prompts doesn't make you an artist." For her, AI is a collaborator, not a replacement, expanding what's possible without diminishing the joy of creating.

Khyati's insights provide valuable lessons for those looking to stay ahead and balance multiple creative pursuits without losing momentum. Her story is a testament to the power of creativity and the importance of finding balance in a fast-paced world.

Creative News Roundup

Spotify made waves this week with the unveiling of new features for video podcasting. Premium users can now enjoy ad-free viewing, and there's an audience-driven payout model in place. With over 640 million users, Spotify is rapidly growing its video podcast offerings, aiming to rival YouTube. Meanwhile, Bluesky reassured users that it won't use their content to train generative AI tools, setting it apart from platforms like X. While the platform continues to grow, now hosting 17 million users, it remains committed to protecting user consent. In the gaming world, there's a shift toward live-service titles driven by Gen Z's love of social interaction and self-expression. In-game purchases accounted for 67% of global gaming income in 2023, and these games are blurring the lines between gaming and social media, hosting events like concerts and TV premieres.

The creative news this week showcases the dynamic nature of the industry and the exciting developments that are shaping the future of creative media.

Spotlight on Design Leaders

Creative Boom's feature on how design leaders are preparing for 2025 is in the spotlight this week. Despite economic challenges, studios are focusing on purpose-driven work, leveraging AI as a creative collaborator, and fostering internal culture. Leaders predict a future of meaningful partnerships and sustainable practices, ensuring that creative work aligns with both client and employee expectations. This highlights the importance of adaptability and forward-thinking in the design industry.

The insights from design leaders offer valuable guidance for those looking to navigate the evolving landscape of the creative world.

Book of the Week: WipEout Futurism

This week's Book of the Week is WipEout Futurism: The Graphic Archives. This deep dive into the iconic video game takes us on a journey through rare concept art and interviews, celebrating the groundbreaking work of The Designers Republic and the game's sci-fi-inspired branding. It's a must-read for gaming and design enthusiasts alike, offering a unique look at the intersection of these two worlds.

The book provides a fascinating exploration of the history and influence of WipEout Futurism, making it a valuable addition to any collection.

Tip: Finding Happiness in Creative Work

Finding happiness in creative work is essential, and this week's tip focuses on just that. Strategies include balancing work with personal life, embracing self-expression, and practising mindfulness. Remember, happiness is a continuous journey that is built through small, meaningful steps. By incorporating these strategies into your creative routine, you can enhance your overall well-being and find greater satisfaction in your work.

The tip offers practical advice for those looking to infuse more joy into their creative pursuits.

Letters to the Editor

Listener Sarah Turner wrote in about this week's guest, Khyati Trehan: "I loved how she described AI as a collaborator. Her perspective reminded me that these tools can enhance creativity rather than diminish it." This feedback highlights the importance of Khyati's message and the impact it can have on our understanding of AI in creative work.

Ben Mottershead also shared his reflections on last week's chat with Dave Sedgwick: "I resonated deeply with the discussion on rethinking goals. Starting my own agency was a dream, but I realised it's not all it's cracked up to be. I'm now focusing on what truly matters." These letters offer valuable insights from our listeners and add a personal touch to our content.

Don't miss next Monday's episode, where Katy chats with Barrington Reeves, creative director and founder of Too Gallus in Glasgow. They'll explore the shift from traditional agencies to smaller, agile studios and the economic challenges but great opportunities facing the industry. See you then!