A unique drinking establishment has found its niche within the bustling transit hub at the intersection of 28th Street and Seventh Avenue. Nestled between the platform and the street, this hidden gem offers an intimate setting that can easily be overlooked by hurried commuters. Accessible via a modest staircase, this venue provides a stark contrast to the surrounding urban chaos, offering patrons a serene escape.
The brainchild of Jey Perie, who relocated from France to New York in 2012, La Noxe opened its doors eight years later. Occupying a compact 600-square-foot space, it accommodates only 30 guests at a time. The bar’s ambiance evokes the clandestine charm of speakeasies, though this was not the original intent. Mr. Perie sought a venue that would capture the essence of New York in the late '70s and early '80s, aiming for a place that felt both unique and cozy. His search led him to an intriguing blueprint of a subterranean passageway, which piqued his interest despite the hefty rental price tag. After successful negotiations, he secured the location for a more manageable monthly fee.
Despite facing numerous challenges, including the global pandemic that delayed the bar's opening, Mr. Perie persevered. The journey from securing the space to finally welcoming guests was fraught with uncertainty. Yet, his dedication to creating a special place paid off. Today, La Noxe stands as a testament to resilience and innovation, proving that even in challenging times, dreams can come to life. It serves as a reminder that persistence and passion can transform unconventional spaces into memorable experiences, enriching the fabric of urban life.
