During this holiday season, a remarkable collaboration took place between CBS Sacramento and United Way. Alongside In-Shape Family Fitness, Kids Care Dental, Del Rio, and Carraway, they dedicated themselves to giving back to the kids in the Sacramento region. Thanks to the generous donations from the community, an astounding amount of over $255,000 worth of gifts was provided, which assisted more than 800 families. United Way California Capital Region President and CEO Dr. Dawnte Early emphasized the significance of everyone's generosity, stating that it was the reason some families would have a Christmas to celebrate. She said, "You can see on the parent's faces, their joy and appreciation, for this little bit of help because again the Christmas season can be so challenging when you’re having to decide between rent and a roof over your head, or food on the table."

Call to Action and Community Response

For the past month, CBS13 issued a call to viewers, asking them to drop off new unwrapped toys at the numerous sponsor drop-off locations. In a short span of time, enough donations were raised to make this event a reality. Edward King, the Chief Operating Officer for United Way, explained, "Seeing the young people happy and joyous, recognizing there are people in the community who care for them. This time of year, this is what it’s all about."

Family Experience and Beyond

Families were not only able to participate in shopping for a Christmas toy but also had the opportunity to meet Santa, pick up food donations, engage in games, and have their faces painted. They even received $100 just for walking through the door. Mother Miyra Ramirez expressed her gratitude, saying, "It’s a blessing, it’s a blessing. It’s nice to know that there’s still people out there who care for families and the giving, you know." For some families with six kids, ensuring that each child felt the Christmas spirit made this event possible. The kids taking part in the Season of Giving Holiday Market are enrolled in one of the many United Way programs, ranging from reading and literacy programs to foster care support.

In-Shape Fitness' Contribution

In-Shape Fitness hosted the evening of holiday fun and boasted the highest number of donations dropped off at workout facilities across the region. Marketing Specialist Mallory Yagamata shared, "Three hundred families, gifts for more than 800 kids, seeing the smiles is really special." United Way serves people and families throughout the Sacramento Region, making a significant impact during this festive season.