To the untrained eye, ClubHaus 704 in Bessemer City might seem like an ordinary garage. However, this establishment is a vibrant melting pot of automotive craftsmanship, community spirit, and cultural significance. Damian Peters, its visionary founder, has transformed what was once a simple dream into a thriving hub for car enthusiasts who share his passion for meticulous detail and European elegance.

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A Journey into Customization

The world of custom car fitting gained widespread recognition through MTV’s "Pimp My Ride," but Damian Peters' journey began long before such shows aired. Inspired by the hands-on approach of those around him, Peters developed a deep appreciation for automotive repair and customization. Unlike many who relied on professional mechanics, his mentors preferred to work on their vehicles themselves, instilling in him a love for both the technical and creative aspects of car modification. This early exposure set the stage for Peters’ future endeavors, blending academic research with practical expertise as he ventured into creating his own space for automotive innovation.ClubHaus 704 represents more than just a workspace; it embodies Peters’ vision of merging functionality with leisure. Established in 2022, this unique facility combines elements of a traditional mechanic shop with the charm of a private clubhouse. Its distinctive German-inspired name reflects Peters’ preference for working primarily with BMWs and Mercedes-Benz models, aligning perfectly with the sophisticated ambiance he aims to cultivate. Despite its remote location approximately 35 minutes from Charlotte, ClubHaus continues to attract dedicated patrons eager to immerse themselves in its specialized offerings.

An Unassuming Exterior Hides a Treasure Trove Inside

Upon first glance, ClubHaus 704 appears modest and inconspicuous, deliberately designed to deter unwanted attention. According to Peters, this strategic choice serves multiple purposes—discouraging individuals from sleeping in parked cars and safeguarding valuable parts from potential theft. Inside, however, lies a stunning transformation that belies its humble exterior. Visitors entering through the main entrance are greeted by a clubhouse area adorned with vibrant colors reminiscent of the iconic Nike Air Max 95 OG Neon. Equipped with modern amenities including air conditioning, televisions, coffee facilities, and a trophy display, this space offers a welcoming retreat where members can relax while keeping an eye on the adjacent garage via a convenient window.The garage itself houses several meticulously restored vehicles, each showcasing Peters’ artistic flair. Among them stands out a fiery red '87 BMW, a striking cobalt blue G Wagon, and a pristine white '83 BMW currently under renovation. These projects not only highlight Peters’ dedication to preserving automotive heritage but also serve as inspiration for his car club, Paid N Full, named after the film "Paid in Full." Members enjoy exclusive privileges, participating in exclusive events centered around European cars manufactured during the '80s and '90s—a period characterized by simplicity and authenticity before technological advancements introduced features like CD changers and navigation systems.

Visionary Growth and Expansive Opportunities

While ClubHaus 704 initially served as a personal repository for Peters’ cherished vehicles, its evolution into a shared communal space reflects his growing aspirations. Although membership numbers remain relatively low, allowing Peters to maintain focus on individual projects, he envisions expanding capacity to accommodate additional clubhouse members seeking similar experiences. Membership benefits extend beyond mere storage solutions, offering access to high-speed internet connections, collaborative workspaces, and social interactions fostering camaraderie among fellow enthusiasts.A hidden gem within the premises is the speakeasy lounge—an intimate setting accessible exclusively to select members. Featuring handmade furnishings, plush seating arrangements, and a fully stocked bar concealed behind a deceptive vending machine facade, this clandestine area epitomizes exclusivity and sophistication. While financial constraints have temporarily delayed certain enhancements, such as installing a turntable for displaying prized possessions, Peters remains optimistic about securing consistent patronage necessary to implement these ambitious plans.One significant milestone occurred earlier this year when ClubHaus featured prominently in Kevin Hart’s Muscle Car Crew TV series, elevating its profile within the broader automotive community. Looking ahead, Peters eagerly anticipates participation in Dreamville Festival's annual car show, scheduled prior to the main event featuring renowned artists like Lil Wayne and Ari Lennox. As part of Gold Mouf Garage, organized alongside fellow member and acclaimed musician Lute, attendees can expect diverse displays encompassing various makes and models transcending traditional boundaries set by other clubs predominantly focused on American brands.

Cultural Impact and Community Building

As one of the few African American-owned car clubs concentrating specifically on European automobiles, Paid N Full occupies a unique niche within the industry. Peters emphasizes inclusivity, welcoming participants regardless of brand loyalty, thereby enriching collective knowledge and promoting cross-cultural exchanges. Events such as Gold Mouf Garage provide invaluable opportunities for networking and learning, strengthening bonds between disparate groups united by shared passions. Anticipating further engagements throughout the year, including larger regional meets involving numerous East Coast car clubs, Peters anticipates continued growth fueled by mutual support and collaboration.Ultimately, Damian Peters exemplifies unwavering commitment to nurturing a vibrant ecosystem celebrating automotive artistry and fostering meaningful connections. Through innovative initiatives at ClubHaus 704, he paves the way for future generations to embrace and carry forward this cherished tradition rooted in history yet ever-evolving towards new horizons.