A transformative approach to healthcare is gaining momentum, emphasizing the integration of nutrition-based programs to combat chronic illnesses. These conditions, including diabetes, obesity, and heart disease, affect over 133 million Americans—approximately one-third of the U.S. population—and incur annual costs of $1.1 trillion. Poor dietary habits are a leading contributor to these diseases, resulting in approximately 500,000 deaths per year in the United States alone. Advocates for Food is Medicine (FIM) programs argue that investing in tailored meal solutions could save an estimated $32.1 billion annually, significantly reducing healthcare expenses. Despite this potential, awareness remains low, with only 13% of Americans familiar with FIM initiatives.

Recent research conducted by Hattaway Communications on behalf of The Rockefeller Foundation sheds light on public perceptions regarding the role of nutrition in health management. Survey results indicate overwhelming support for incorporating food and nutrition programs into healthcare practices. A significant majority of respondents believe that such programs should be covered by both public and private insurance plans. Furthermore, there is a growing recognition that addressing the affordability of nutritious food is crucial in promoting healthier eating habits.

The survey findings reveal that more than four-fifths of Americans advocate for increased availability of food and nutrition programs within the healthcare system. Approximately nine out of ten patients prefer relying on healthy eating rather than medication to manage their conditions. Additionally, nearly four out of five participants think that FIM programs should be included in insurance coverage, transcending political affiliations with bipartisan support evident among Democrats and Republicans alike.

Another critical insight from the study highlights the perceived barriers to adopting healthier diets. Nearly half of the general public and two-thirds of healthcare professionals identify the high cost of nutritious food as the primary obstacle. This revelation underscores the necessity for systemic changes to make healthy eating accessible to all.

Devon Klatell, Vice President for the Food Initiative at The Rockefeller Foundation, emphasized the importance of addressing diet-related diseases in the U.S., stating that the polling data reflects a desire for greater support in eating well and living healthily. Since 2019, The Rockefeller Foundation has committed substantial resources to advancing FIM programs through research and partnerships. Notably, the foundation has pledged $100 million to enhance access to these programs, including collaborations with major organizations like the American Heart Association and government agencies such as the U.S. Department of Veterans Affairs and the U.S. Department of Health and Human Services.

In February 2025, The Rockefeller Foundation announced additional funding of $3.5 million to bolster small and mid-scale U.S. farmers and improve health outcomes for individuals suffering from chronic diseases. This initiative aims to mitigate rising healthcare costs in select states and territories while advocating for the inclusion of FIM interventions under Medicaid programs.

As the conversation around healthcare evolves, the integration of Food is Medicine programs presents a promising avenue for tackling chronic diseases and enhancing overall quality of life. By fostering collaboration between healthcare providers, policymakers, and communities, there is potential to create a sustainable model where nutrition plays a central role in disease prevention and management.