Experience the Future of Automotive Excellence in Motor City

A New Era of Engagement at Huntington Place

After years of flashy press conferences and speculative unveilings, the 2025 Detroit Auto Show is refocusing on what matters most: the customer. This year, visitors can expect a hands-on experience that highlights the best of both worlds—practicality and excitement. From exotic supercars to the latest electric vehicles, the show floor at Huntington Place will be brimming with options for those ready to make a purchase decision. Attendees will find themselves surrounded by a diverse range of vehicles, including the newly crowned North American Vehicles of the Year, offering a glimpse into the future of mobility.

One of the standout features this year is the Hagerty exhibit, where attendees can witness the meticulous process of building an engine. This unique attraction begins on January 15th, providing a behind-the-scenes look at the craftsmanship that goes into automotive engineering. Additionally, the show will feature a collection of iconic vehicles made famous by Hollywood, allowing visitors to relive moments from beloved movies and TV shows. These displays not only entertain but also underscore the cultural significance of automobiles in American society.

Back to Basics: A Focus on Today’s Available Models

The shift back to its traditional January timeframe marks a significant change for the auto show. Previously dominated by over-the-top presentations of vehicles that wouldn’t hit the market for months or even years, the 2025 edition emphasizes showcasing cars that are ready for immediate delivery. This approach aligns perfectly with the needs of today’s consumers, who are increasingly looking for practicality alongside innovation. The show now serves as a platform for comparing prices, features, and performance across a wide range of brands, all under one roof.

This renewed focus on consumer engagement extends beyond the showroom floor. Industry professionals will have exclusive access during designated days, fostering valuable connections between manufacturers, dealers, and enthusiasts. Moreover, the inclusion of modified vehicles curated by Modded Detroit adds a fresh dimension to the event, highlighting the creativity and passion within the local community. Visitors will have the opportunity to interact with owners and creators, gaining insights into the customization process and the stories behind these extraordinary rides.

Engaging the Next Generation of Automotive Enthusiasts

To inspire the next wave of automotive innovators, the Detroit Auto Show has partnered with the Michigan Science Center to introduce interactive STEM activities. These initiatives aim to ignite a passion for learning among young visitors, demonstrating the intersection of science, technology, and automotive design. Through hands-on experiences, children can explore the principles of engineering and gain a deeper appreciation for the mechanics that power their favorite vehicles. This collaboration ensures that the show remains relevant and engaging for all age groups, nurturing a lifelong interest in automotive excellence.

Further enhancing the educational aspect, Racing Day, sponsored by the Detroit Grand Prix, offers an immersive look at the world of motorsports. Attendees can observe how automotive engineering and racing complement each other, with demonstrations featuring cutting-edge technologies. Notable drivers like Josef Newgarden will be present, sharing their expertise and experiences. The day also includes special exhibits showcasing the evolution of race cars and the advancements that have shaped modern automotive performance. This blend of education and entertainment makes Racing Day a highlight for both seasoned enthusiasts and newcomers alike.

Philanthropy Meets Glamour: The Charity Preview Event

For over four decades, the Charity Preview has been a cornerstone of the Detroit Auto Show, raising more than $125 million for local children’s charities. This black-tie affair continues to be a must-attend event, combining elegance with philanthropy. On January 10th, guests will enjoy an evening of entertainment, including a performance by multiplatinum recording artist Flo Rida, while contributing to a noble cause. The funds raised support organizations such as the Boys & Girls Clubs of Southeastern Michigan and the University of Michigan Health C.S. Mott Children’s Hospital, ensuring that the impact of the event extends far beyond the show floor.

The Charity Preview offers more than just an opportunity to give back; it provides a platform for networking and celebrating the spirit of Detroit. As attendees mingle with industry leaders and community figures, they become part of a tradition that exemplifies the city’s resilience and generosity. With tickets still available, this event promises to be a memorable night of glamour and goodwill, leaving a lasting impression on all who attend.

Showcasing Innovation through Interactive Test Tracks

One of the most anticipated features of the 2025 Detroit Auto Show is the return of the indoor test tracks. These dynamic displays offer visitors a chance to experience the capabilities of various vehicles firsthand. Camp Jeep returns with off-roading demonstrations of the plug-in hybrid Wrangler Rubicon 4xe and Grand Cherokee Summit L, showcasing the brand’s commitment to sustainability and performance. Meanwhile, the Ford Bronco Built Wild track introduces new challenges like Rock Crawl and Tilt Ridge, pushing the limits of off-road capability.

Electric vehicle enthusiasts will find plenty to marvel at with Powering Michigan’s demos, featuring models from BMW, Cadillac, Chevrolet, GMC, and Rivian. These showcases highlight the rapid advancements in EV technology, emphasizing their role in shaping the future of transportation. The Detroit Grand Prix-themed track rounds out the offerings, presenting a mix of internal combustion, hybrid, and battery-powered vehicles, including the all-wheel-drive Chevrolet Corvette E-Ray hybrid. Each track provides a unique perspective on the evolving landscape of automotive innovation, ensuring that every visitor leaves with a deeper understanding of the possibilities ahead.