Reshaping the Music Industry: Atlantic Music Group's Transformative Leadership Transition

Warner Music Group has unveiled a significant restructuring of its Atlantic Music Group (AMG) division, ushering in a new era under the leadership of incoming CEO Elliot Grainge. This strategic move aims to streamline operations, foster creativity, and strengthen the group's position as a powerhouse in the music industry.

Unlocking the Future of Music: AMG's Visionary Roadmap

Consolidating Strengths, Empowering Artists

Warner Music Group has announced that Atlantic Music Group will "combine the strengths of key functions" across its labels, including Atlantic Records, 300, and Elektra, to create a centralized set of artist development services. These functions will encompass crucial areas such as Creative, Legal & Business Affairs, Promotion, Press & Media Strategy, Digital Marketing & Analytics, Sales & Streaming, A&R Research, A&R Administration, and Marketing Operations. This streamlined approach is designed to maximize AMG's cultural impact and strengthen its creative expertise, positioning the group as a lean, agile, and fiercely creative force in the industry.

Elevating Visionary Leadership

The new leadership team at Atlantic Music Group is a blend of seasoned veterans and rising stars, each bringing a unique set of skills and experiences to the table. A&R veteran Craig Kallman has been elevated to Chief Music Officer, expanding his remit to mentor the next generation of executives and bring his wealth of expertise to artists and projects across the group. Zach Friedman and Tony Talamo have been promoted to Chief Operating Officer and General Manager, respectively, leveraging their experience from their previous roles at 10K Projects. Erica Bellarosa has been appointed as General Counsel, overseeing the legal and business affairs efforts across the entire group.

Driving Creative Excellence

Dave Rocco, a seasoned industry veteran, has been appointed as President of Creative, with responsibilities spanning creative strategy, video, artwork, advertising, and more. Rocco's previous experience at Republic Records and Spotify positions him well to lead AMG's creative vision and drive innovation. The leadership team at Atlantic Records has also been bolstered, with Lanre Gaba, Lu Mota, and Marsha St. Hubert taking on key roles in the Hip-Hop, R&B, and Global Music divisions, while Brandon Davis, Jeff Levin, and Marisa Aron lead the Pop & Rock division.

Embracing Entrepreneurial Spirit

Recognizing the importance of nurturing entrepreneurial talent, Warner Music Group has confirmed that 10K Projects, founded by Elliot Grainge, will operate within Atlantic Music Group as a standalone venture controlled by WMG. Nicholas Ziangas and Molly McLachlan have been promoted to Co-Presidents of 10K Projects, reflecting their pivotal roles in the success of artists like Trippie Redd and Rich Amiri. Similarly, Rayna Bass and Selim Bouab have been named as Co-Presidents of 300 Entertainment, building on their work with marquee names such as Young Thug and Gunna.

Honoring Legacy, Embracing the Future

Elliot Grainge, the incoming CEO of Atlantic Music Group, has expressed his commitment to building on the label's extraordinary achievements of the past two decades while honoring the independent DNA of its imprints. Grainge's vision is to collaborate with artists to pioneer a future filled with opportunity, driven by a single principle: maximum impact for original artists. This sentiment is echoed by WMG CEO Robert Kyncl, who envisions AMG as a lean, agile, and fiercely creative force, deeply passionate about artists and their fans.The announcement of Atlantic Music Group's new leadership team follows the recent departures of key figures, including Julie Greenwald, Max Lousada, and Kevin Liles, marking a significant transition for the iconic label. As the industry navigates this change, the newly assembled team at AMG is poised to usher in a new era of creativity, innovation, and artist empowerment, solidifying the group's position as a trailblazer in the ever-evolving music landscape.