The 2025 IMSA WeatherTech SportsCar Championship season is gearing up for an exhilarating start as Cadillac Racing, Wayne Taylor Racing (WTR), and Action Express Racing unveil their new liveries. The teams have introduced striking visual changes and secured key sponsorships that promise to elevate their performance on the track. Additionally, Whelen Engineering has extended its partnership with Action Express Racing through 2027, further solidifying the team's commitment to excellence.

A New Look for Wayne Taylor Racing's Cadillacs

Wayne Taylor Racing's duo of Cadillac V-Series.Rs will sport a fresh appearance this season. The No. 10 car retains its classic blue and black design, while the No. 40 transitions from red to silver. Both vehicles are backed by DEX Imaging and HP, replacing Konica Minolta as the primary sponsors. This change marks a significant shift in the team's branding strategy and highlights the importance of these corporate partnerships.

Team owner Wayne Taylor expressed excitement about the new look and the rapid development of the two-car program. He emphasized the support from DEX and the impressive visuals of the No. 10 and No. 40 cars. Taylor also noted that the upcoming Rolex 24 At Daytona would set the tone for the season, with high hopes for strong performances. The fans can look forward to witnessing these sleek machines up close during the Roar Before the 24 test event.

Action Express Racing Strengthens Partnership with Whelen Engineering

Action Express Racing has unveiled a refined red and black livery for its No. 31 Cadillac, signaling a renewed focus on innovation and performance. The team's collaboration with emergency lighting manufacturer Whelen Engineering has been extended through 2027, underscoring a long-standing relationship built on shared values and success. This extension comes after an exceptional championship season in 2023.

Sonny Whelen, Executive Vice President of Whelen Engineering, highlighted the partnership's foundation of mutual passion and excellence. He expressed eagerness to return to championship form in 2025 and showcase the teamwork and cutting-edge performance that define this venture. The continued collaboration between Cadillac, Action Express Racing, and Whelen Engineering promises to deliver thrilling moments on the track over the next three years. All three Cadillac V-Series.Rs will make their debut at the Roar Before the 24, followed by the prestigious Rolex 24 At Daytona.