A major development has taken place in the functional beverage industry, as Prime Drink Group announces its intention to acquire a significant stake in Relax Downlow. Through this strategic move, Prime aims to solidify its position in the growing market for health-conscious drink options. The deal involves a mix of share issuance and cash payment, ensuring both parties benefit from the partnership. Relax Downlow’s creators will continue to hold a portion of the company, maintaining their vested interest in its future growth. Known for its unique formulation tailored for athletes, Relax Downlow stands out as a caffeine-free, sugar-free, and gluten-free option designed to enhance recovery. This acquisition signifies an exciting chapter for Prime, aligning with their mission to innovate within the functional beverage sector.

In a landmark transaction, Prime Drink Group is set to secure 70% ownership of Relax Downlow through a combination of equity and monetary compensation. Under the agreement, Prime will issue common shares valued at CAD 255,000, based on the ten-day volume-weighted average price according to Canadian Securities Exchange (CSE) guidelines. Additionally, a cash disbursement of CAD 95,000 will be made upon completion of the deal to shareholders of 9375-4208 Quebec. With this arrangement, Relax Downlow's founders will retain a minority holding in the enterprise, ensuring continuity and shared vision moving forward.

Relax Downlow has carved a niche for itself as a go-to choice among athletes who seek a natural, restorative beverage free from caffeine, sugar, and gluten. Its formula is meticulously crafted to support post-exercise recovery, appealing to health enthusiasts and fitness professionals alike. Olivier Primeau, Vice President of Marketing for Strategic Vision and Acquisitions at Prime, expressed enthusiasm about this acquisition, noting it as a pivotal moment for the company. He emphasized Prime's commitment to pushing boundaries in the functional beverage arena by incorporating a groundbreaking local brand brimming with potential into their collection.

Steven Levac, founder and president of Relax Downlow, echoed similar sentiments, highlighting his excitement to collaborate with Olivier Primeau and the entire Prime team. Levac acknowledged the hard work invested by him and his partner, Dario, in building the brand. Their efforts have positioned Relax Downlow as an indispensable product not only within Quebec but also beyond its borders. Alexandre Côté, President and CEO of Prime, underscored the significance of adding Relax Downlow to Prime's roster of brands. He stressed that the robust media network of Prime would provide substantial advantages to Relax Downlow, marking Prime's initial venture into the burgeoning better-for-you beverage segment.

This collaboration promises to redefine the landscape of functional beverages, leveraging Prime's extensive resources and expertise. By integrating Relax Downlow into their portfolio, Prime demonstrates its dedication to catering to evolving consumer demands while exploring untapped opportunities within the health-focused drink market. As both entities embark on this journey together, they aim to elevate Relax Downlow's profile, making it a staple choice for consumers seeking wellness-oriented alternatives.