A leading British snack brand is making waves in the world of allergy-friendly treats. Crave, known for its innovative "free from" snacks, has unveiled a novel addition to its biscuit collection. This new creation, named Pink Cheetah Wafers, boasts a vibrant pink wafer infused with creamy vanilla filling, designed to evoke cherished memories through nostalgic flavors. The product caters to an increasing consumer base seeking sweet indulgence without compromising on dietary restrictions.

Consumer demand for allergen-free products continues to rise, driven by significant health trends. According to recent studies, a notable portion of the UK population experiences food allergies or sensitivities. Recognizing this need, Crave's founder Rob Brice identified an opportunity to introduce a gluten-free and vegan alternative that captures the essence of classic favorites. By doing so, the company aims to redefine the free-from biscuit market with a fresh, enjoyable option for all.

This launch marks a step forward in inclusivity within the snack industry. Available at Sainsbury’s starting mid-April, these delightful wafers offer everyone the chance to indulge responsibly. Such innovations not only meet current dietary needs but also celebrate the joy of sharing familiar tastes, promoting a more inclusive and healthier snacking culture for everyone to relish.