For over three decades, Daytona International Speedway has been the epicenter of motorsport endurance, attracting elite drivers from around the globe. The allure lies not only in the grueling challenge but also in the ultimate prize: the Rolex Cosmograph Daytona, a timepiece that symbolizes both triumph and legacy.

Experience the Thrill of Victory with the Timeless Elegance of a Rolex Daytona

A Legacy Forged on Speedways

The relationship between Rolex and Daytona began long before the modern race circuit was established. In the early 20th century, Sir Malcolm Campbell shattered world land speed records on Daytona Beach, wearing a Rolex watch. This moment set the foundation for Rolex’s commitment to precision and excellence. By the late 1950s, Rolex became the official timekeeper of Daytona International Speedway, solidifying its presence in the racing world. Fast forward to 1963, and Rolex introduced the iconic Daytona model, inspired by the very venue where it would later become an emblem of victory.In 1992, Rolex took its partnership to new heights by becoming the title sponsor of the 24-hour endurance race. Since then, each winner has been awarded a specially engraved Rolex Daytona, a tradition that continues to this day. These watches are more than just rewards; they are symbols of achievement, crafted with meticulous care and presented with utmost respect.

Bespoke Engraving: A Personal Touch

Before the race weekend begins, the journey of the Rolex Daytona starts in New York. Here, a single expert watchmaker meticulously engraves the caseback of each winning watch. Each piece bears the Rolex 24 logo, the word "WINNER," and the year of the race. This personalized touch adds an extra layer of significance to the already prestigious award. The craftsmanship involved ensures that every watch is unique, reflecting the individuality of its recipient.

Security and Preparation

Upon arrival in Florida, the Rolex Daytons are treated with the utmost care. Given their value—each watch has an MSRP exceeding $20,000—the collection is worth nearly half a million dollars. Security measures are stringent, ensuring that these valuable timepieces remain protected throughout the race weekend. With 61 teams competing and up to five drivers per team, Rolex prepares 20 engraved watches to cover all potential winners. The anticipation builds as drivers attend mandatory meetings, greeted by stacks of Rolex’s signature green boxes, hinting at the grandeur that awaits the victors.

Celebrating Tradition and Excellence

As the race unfolds, the Rolex Daytons make appearances on various platforms, including live broadcasts. Testimonees like Tom Kristensen, a nine-time Le Mans winner, share insights into the watch’s design and functionality. The Daytona was originally conceived as a timing tool for endurance drivers, featuring chronographs and a tachymetric scale. While modern drivers no longer rely on these features for data, the preserved functionality serves as a bridge between past and present, embodying the timeless essence of Rolex.

The Moment of Glory

As dawn breaks on Sunday morning, the final hours of the race approach. Behind the scenes, the Rolex Daytons undergo final preparations. They are polished and paired with bottles of champagne, ready for the big reveal in Victory Lane. When the checkered flag waves, exhaustion gives way to jubilation. Drivers are presented with their watches by Rolex USA CEO Luca Bernasconi, marking the culmination of their hard-fought efforts. Whether celebrating or catching up on much-needed rest, the Rolex Daytona remains a constant companion, a tangible reminder of their remarkable achievement.

Joining the Elite Circle

Across all four classes—LMP2, GTP, GTD, and GTD Pro—more than a dozen drivers etch their names into the annals of racing history. Each Rolex Daytona is wound and set to local time, ensuring that the victors can immediately wear their prized possession. These timepieces connect the winners to a lineage of champions, reinforcing the prestige associated with owning a Rolex Daytona. The experience of receiving such an esteemed award is not just a moment of personal triumph but also a celebration of Rolex’s enduring legacy in motorsport.