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Premier Sotheby's International Realty has recently revamped its marketing structure within North Carolina, a strategic move designed to bolster support for its network of agents across various regions. This organizational enhancement underscores the firm's dedication to providing top-tier marketing assistance that mirrors the exclusivity of the properties they represent. By refining its operational framework and bringing in seasoned marketing professionals, the company aims to deliver an unparalleled level of service and innovation, ultimately empowering its advisors to thrive in a competitive market. This initiative highlights a forward-thinking approach to real estate marketing, emphasizing both local expertise and global brand standards.

The reorganization saw the appointment of two distinguished marketing specialists to key roles. Hunter Parrish has assumed the position of Senior Advisor Marketing Specialist, focusing on the Asheville and western North Carolina territories, which include prominent areas such as Banner Elk, Blowing Rock, Boone, and Linville Ridge. Parrish brings a wealth of experience, having spent nearly seven years in real estate marketing, including previous engagements with local brokerage firms. Her academic background includes a bachelor's degree in business administration from Western Carolina University. Her role will be a hybrid one, serving both the Asheville and broader western North Carolina offices, ensuring comprehensive regional coverage.

Concurrently, Chris Krauss has been named Marketing Specialist for the vibrant Charlotte metro area. Krauss's expertise in real estate marketing spans over seven years, during which he served as a marketing director for a regional real estate company, overseeing programs for more than 250 agents. He holds a bachelor's degree in English from Salisbury University and will be based out of Charlotte. Both Parrish and Krauss will report directly to Jessica Johnson, the company's North Carolina Senior Marketing Director, ensuring cohesive leadership and strategic alignment.

Kathy Forrester, Chief Marketing Officer at Sotheby's, emphasized the significance of these appointments. She articulated that the firm's global advisors deserve marketing resources that are as sophisticated as the high-end properties they deal with. Forrester stated that by evolving their structure and bringing in highly experienced specialists like Hunter Parrish and Chris Krauss, who possess profound market insights, Premier Sotheby's International Realty is responding to the demand for exceptional, responsive, and results-oriented service throughout North Carolina. This strategic move is intended to reinforce the firm's commitment to nurturing agent success through innovation, unparalleled service, and strong regional leadership, thereby enhancing its market position and client satisfaction.