Porsche, renowned for its luxury vehicles, has significantly broadened its revenue streams by investing heavily in its customization program, Sonderwunsch (special request). Established in 1978, this division initially focused on new vehicles but has since expanded to include both current and vintage models across three distinct service tiers: factory commission, factory re-commission, and factory one-offs. This strategic expansion underscores Porsche's commitment to personalized automotive experiences and the enduring value of its classic cars.
The factory commission service caters to new vehicles, offering bespoke color and trim selections, a practice that predates the official 1978 establishment of the division (later rebranded as Porsche Exclusive in 1986). Porsche has a long history of fulfilling unique customer requests, dating back to the 356 era, exemplified by an extraordinary one-off car adorned with fur. This legacy of customization highlights Porsche's dedication to meeting the individual preferences of its clientele, making each vehicle a unique work of art.
A notable example of the factory re-commission service is the meticulous restoration of a 2009 Cayenne GTS. This marks a significant milestone as it's the first time Porsche has applied its comprehensive restoration program to an original SUV model. The 16-year-old luxury vehicle, with approximately 50,000 miles, has undergone extensive mechanical and cosmetic rejuvenation, demonstrating the division's capability to breathe new life into classic models and preserve their heritage.
The owner of this specific E1-generation Cayenne, Phillip Sarofim, chose a unique Blackolive paint-to-sample finish, complemented by matte black accents. His vision for the high-end SUV was to evoke a 1970s aesthetic, leading to additional requests such as the retrofitting of a towbar and the installation of all-terrain tires. These modifications not only enhance the vehicle's appearance but also its functionality, honoring the original Cayenne's reputation for off-road prowess, which included a low-range transfer case and a locking rear differential.
Inside, the Cayenne GTS features a completely revitalized interior. The cabin now boasts English Green leather upholstery, accented with a distinctive black/olive Pasha pattern that extends even to the glovebox. Further adding to the bespoke feel are freshly applied light-brushed aluminum accents on the door cards, creating a sophisticated and unique atmosphere within the vehicle.
A particularly remarkable aspect of this restored Cayenne GTS is its rare six-speed manual gearbox. Such a feature is highly uncommon in contemporary Porsche SUVs, with the second-generation Cayenne (E2) offering a manual option only for its base model. The combination of this manual transmission with the vehicle's low mileage and the comprehensive Sonderwunsch treatment positions this GTS as one of the most coveted Cayennes available, appealing to enthusiasts seeking a blend of classic driving engagement and modern luxury.
While Sonderwunsch programs have historically focused on sports cars like the 911, this Cayenne restoration signifies a refreshing expansion of the division's scope. The vehicle made its public debut at the fifth Icons of Porsche festival in the Dubai Design District, where it shared the spotlight with another custom creation, a two-tone Panamera, also personalized through the Sonderwunsch program. This event underscored Porsche's versatility in customization and its ability to cater to a diverse range of models and owner preferences.
This factory-restored 2009 Cayenne GTS embodies Porsche's dedication to preserving its automotive legacy while pushing the boundaries of customization. Through its specialized Sonderwunsch division, the company offers owners the opportunity to revitalize their beloved vehicles with a unique blend of historical reverence and personalized modern enhancements, ensuring that these iconic machines continue to captivate and perform for years to come.
