In a strategic move to navigate the dynamic Chinese automotive landscape, Audi's dedicated China-only brand, AUDI, has officially introduced its second groundbreaking model: an all-electric SUV concept. This eagerly anticipated reveal took place at the prestigious Auto Guangzhou 2025, marking a significant milestone for the brand's expansion beyond its initial E5 Sportback offering. Designed with the discerning Chinese consumer in mind, this new SUV concept promises a unique blend of cutting-edge technology, spacious comfort, and sustainable performance, poised to challenge the dominance of local electric vehicle manufacturers.
The Grand Unveiling of AUDI's Electric SUV at Auto Guangzhou 2025
The automotive world witnessed a pivotal moment at Auto Guangzhou 2025 with the debut of AUDI's latest electric SUV concept. This reveal underscores Audi's deep commitment to the Chinese market, a region where its traditional luxury brands have faced increasing competition from innovative domestic players. The new AUDI brand, a collaboration with SAIC, aims to leverage local expertise and cater directly to the preferences of Chinese buyers. Unlike its global Audi counterparts, this brand deliberately eschews the iconic Four Rings logo, adopting a bold, all-caps 'AUDI' emblem to signify its distinct identity.
Scheduled for production in the upcoming year, the E SUV concept is a testament to the brand's rapid development. Measuring an imposing 199 inches (5057 millimeters) in length and 80.4 inches (2042 mm) in width, with a generous wheelbase of 120.4 inches (3060 mm), it is specifically engineered to offer unparalleled rear legroom—a crucial selling point in China. Its elevated stance, at 70.3 inches (1786 mm) in height, further accentuates its SUV credentials. Visually, the E SUV shares stylistic elements with the previously launched E5 Sportback, featuring sleek side cameras, roof-mounted LiDAR, flush door handles, and distinctive C-shaped lighting, all contributing to a cohesive brand aesthetic. The vehicle rides on the Advanced Digitized Platform (ADP), co-developed with SAIC, which also underpins the E5 Sportback, ensuring a foundation of advanced technology and performance.
Beyond its striking exterior, the electric SUV boasts an impressive 109-kWh battery, projected to deliver an extensive range of over 435 miles (700 kilometers) under China's CLTC cycle. Fast charging capabilities allow for approximately 199 miles (320 kilometers) of range with just a 10-minute charge. Powering this luxurious electric vehicle is a dual-motor, all-wheel-drive 'Quattro' system, enabling it to accelerate from 0 to 62 mph (100 km/h) in a swift five seconds. While its exact weight has yet to be disclosed, it is anticipated to be a substantial vehicle, building upon the E5 Sportback's considerable weight of 5,165 pounds (2,343 kilograms). Pricing details for the production model, slated for a 2026 launch, are still under wraps, but it is expected to be positioned above the E5 Sportback, which currently ranges from $33,000 to $45,000.
The emergence of AUDI's E SUV concept at Auto Guangzhou 2025 signals a fascinating shift in the global automotive landscape. As traditional powerhouses like Audi adapt to localized market demands, particularly in China, they are forced to innovate beyond their conventional branding and product strategies. This bold venture into a new, China-specific electric brand demonstrates a willingness to embrace change and compete directly with agile, tech-forward domestic manufacturers. The success of the AUDI brand and its new E SUV will undoubtedly offer valuable insights into the future of automotive partnerships and market segmentation, shaping how established players navigate the rapidly evolving electric vehicle sector in key global markets.
