The packaging industry's premier event, focusing on luxury, beverages, beauty, and aerosol sectors, has achieved a milestone by welcoming an impressive number of attendees. Over the course of two days, January 28 and 29, this year's edition attracted 12,588 visitors, representing a significant 27% increase from the previous year. This record-breaking turnout marks the highest attendance in the event's 24-year history. The influx of international participants from 106 countries underscored the growing importance of this gathering for professionals seeking cutting-edge solutions and insights into the future of packaging.

A notable highlight of this year's event was the integration of the Pentawards Festival, which introduced a wealth of new attractions. Attendees had the opportunity to explore a gallery featuring the top 100 packaging designs from the past year, witness live art performances by renowned artist Craig Black, and engage with leading brands such as Unilever, Carrefour, Nestle, and Diageo. The presence of marketing and design professionals added a fresh dynamic to the show, fostering innovative discussions and collaborations that promise to shape the future of the industry. Moreover, over 190 experts delivered insightful sessions spanning sustainability, AI, and regulatory challenges, offering valuable perspectives on critical issues facing the sector.

The success of Paris Packaging Week demonstrates its pivotal role in driving innovation and dialogue within the packaging community. As the event continues to evolve, it not only showcases the latest advancements but also serves as a platform for cross-disciplinary collaboration. The addition of new elements like the Pentawards Festival highlights the organizers' commitment to expanding the event's reach and relevance. Looking ahead to the next edition in February 2026, the packaging industry can look forward to further breakthroughs and transformative ideas that will propel the field forward.