Cosmogen, a leader in cosmetic application solutions, showcased its commitment to sustainability and innovation at the Paris Packaging Week in January 2025. The company introduced several groundbreaking products designed to minimize environmental impact while enhancing user experience. These innovations include a fully paper-based cosmetic stick, a comprehensive makeup line using recycled materials, specialized scalp and hair applicators, an enhanced lip version of the Tense tube, and luxurious additions to the Fresh collection. Additionally, Cosmogen partnered with Qualiform to develop precision applicators for concentrated formulas and introduced a new toolset for achieving glass skin. This article explores these advancements and highlights how Cosmogen is redefining the industry.

Sustainable Packaging Innovations Redefine Cosmetic Delivery

Cosmogen has made significant strides in developing eco-friendly packaging solutions that cater to evolving market demands. One of the standout innovations presented was the introduction of a 100% paper stick, offering a premium packaging option for anhydrous cosmetics without relying on plastic. This product, which debuted in 2023, now features a full-paper mechanism capable of holding up to 45 grams of product. Another notable development is the complete makeover line crafted from PET or recycled PET, including two palettes for powders and eyeshadows. These offerings build upon Cosmogen’s existing range of sustainable makeup items, such as sticks, lipsticks, brushes, and kabukis, all made from 100% PET or r-PET.

The shift towards sustainable materials is not only environmentally responsible but also aligns with consumer preferences for eco-conscious products. By introducing a fully paper-based stick, Cosmogen addresses the growing demand for reduced plastic use in cosmetics. The innovative design allows for a seamless user experience, maintaining the premium feel consumers expect from high-end beauty products. Similarly, the PET and r-PET makeup lines offer a recyclable alternative to traditional plastic packaging, ensuring that beauty enthusiasts can enjoy their favorite products without compromising on sustainability. The inclusion of mechanisms made entirely from PET further underscores Cosmogen’s dedication to minimizing waste and promoting circular economy principles within the cosmetics industry.

Enhancing User Experience Through Specialized Applicators and Luxury Designs

In addition to its focus on sustainability, Cosmogen has expanded its range of specialized applicators and luxury designs to meet the diverse needs of consumers. The company unveiled three new applicators for scalp and hair care, catering to various hair types—from curly to straight, fine to thick, and dry to oily. These additions respond to the growing trend of treating hair like skin, reflecting the increasing importance of personalized skincare routines in the beauty sector. Moreover, Cosmogen introduced a lip version of the popular Tense tube, featuring a slanted metal tip that facilitates precise application on lips, much like a cannula used for eye makeup.

To elevate the user experience, Cosmogen enhanced its Fresh collection with satin-finish glass bottles paired with ceramic applicators, as well as ribbed metal applicators and golden caps for the Fresh tubes. These luxurious touches add a sophisticated element to everyday beauty rituals. Furthermore, Cosmogen collaborated with Qualiform to create the Tottle Needle, combining Perla (15 ML) with a needle tip for the precise application of concentrated formulas. To achieve the coveted glass skin effect, a new collection of silver aluminum brushes and a stainless steel spatula was introduced. The spatula, in particular, invites a fresh gesture in skincare routines, encouraging users to explore new ways of applying products. Through these innovations, Cosmogen continues to set the standard for both functionality and elegance in cosmetic packaging.