A significant development in the food industry has taken place with the merger of Lakeview Farms and Noosa Holdings. The newly formed entity, operating under the name Novus Foods, aims to revolutionize the refrigerated section of grocery stores. This strategic alliance brings together two companies dedicated to delivering high-quality, innovative fresh foods. Noosa Yogurt will continue its operations as an independent division within Novus Foods, retaining its product line, team, and advanced production facility in Bellvue, Colorado. With approximately 240 employees transitioning to the new company, this merger represents a major step forward for both organizations.

The integration of these two entities is expected to leverage their combined strengths and expertise. Tom Davis, CEO of Lakeview Farms, expressed enthusiasm about the potential opportunities that lie ahead. He highlighted the importance of innovation and quality in the growing yogurt market and beyond. Novus Foods will now have the resources and capabilities to expand its offerings and meet consumer demands more effectively.

Paula Benedetto, General Manager of Noosa, echoed similar sentiments. She emphasized the shared commitment to excellence and the passion for the refrigerated snacking space. By joining forces, Novus Foods can build on a stronger platform to deliver exceptional products and continue its growth trajectory. The rebranding process to Novus Foods is scheduled for completion by the second half of 2025, marking a new era for both companies.

In November, Lakeview Farms had acquired the Noosa Yogurt brand from Campbell Soup Company, setting the stage for this transformative merger. The collaboration between these two entities promises to bring about significant changes in the refrigerated food market. With a focus on quality and innovation, Novus Foods is well-positioned to lead the way in providing consumers with top-notch fresh food options.