Through an auction, Bronco Wine has successfully acquired significant assets from Wine Hooligans, a company it has held a majority stake in since 2023. This strategic move grants Bronco Wine full control over several distinguished brands, including Portlandia, Shortbread, Broadside, and the non-alcoholic Sea Monster. Additionally, the acquisition encompasses production facilities located in Santa Rosa, California. The leadership at Bronco Wine expressed enthusiasm about integrating these assets and retaining the existing workforce to uphold the legacy and innovation of Wine Hooligans.

The journey toward this acquisition began with Bronco Wine's initial investment in Wine Hooligans two years ago. During this period, Bronco Wine observed firsthand the dedication and creativity that have become synonymous with these brands. Dominic Engels, CEO of Bronco Wine, emphasized the importance of continuing the exceptional work that Wine Hooligans has established. He highlighted the company's commitment to preserving the quality and uniqueness of the brands as they integrate them into Bronco Wine’s portfolio.

The transition also marks a significant milestone for co-founder Damian Davis of Portlandia Wines. Reflecting on the brand's growth, Davis expressed pride in what has been achieved and confidence in Bronco Wine's ability to carry forward the brand's mission. He noted that the alignment of values between the two companies ensures that Portlandia will continue to flourish under new management. Engels reiterated the company's intention to maintain most of the Wine Hooligans team as part of the Bronco Wine family.

This acquisition represents a pivotal moment for both entities, signaling a new chapter in the wine industry. By bringing together the strengths of both companies, Bronco Wine aims to expand its offerings while honoring the innovative spirit that has defined Wine Hooligans. The future looks promising as these brands embark on their next phase under the guidance of Bronco Wine.