Nintendo's President, Shuntaro Furukawa, has revealed the company's ongoing commitment to developing mobile video game applications for both Android and iOS platforms. This strategic move aims to broaden consumer engagement with Nintendo’s diverse video game franchises beyond the Nintendo Switch 2. The significance of this approach is underscored by the impressive milestone of over 900 million downloads of Nintendo apps worldwide, indicating a substantial global reach and interest in the brand.

Shuntaro Furukawa emphasized the importance of expanding beyond traditional gaming consoles to increase touchpoints with consumers. According to him, smart devices play a crucial role in achieving this goal. Despite not disclosing specific details about upcoming app releases, Furukawa assured that research and development are actively progressing. The company's dedication to exploring new avenues through mobile technology reflects its ambition to stay relevant and innovative in an increasingly competitive market.

The mobile apps have been instrumental in introducing Nintendo's intellectual properties (IP) and characters to regions where dedicated gaming platforms may not have as strong a presence. By leveraging smart devices, Nintendo can tap into a broader audience, enhancing brand awareness and fostering deeper connections with fans. As of September 2024, the cumulative downloads of Nintendo apps surpassed 900 million, highlighting the success of this strategy.

Nintendo's efforts to diversify its reach through mobile applications demonstrate its commitment to engaging more users globally. By continuing to explore opportunities on smart devices, the company aims to create additional pathways for people to experience its iconic franchises. This approach not only strengthens its market position but also opens up new possibilities for future innovations and growth.