A prominent change in leadership has taken place at DropWorks, a renowned UK-based rum distiller. Graham Appleyard, a seasoned professional with over two decades of experience in the beverages sector, has been appointed as the new CEO. Previously, Appleyard co-founded Flintlock Brand Marketing Consultancy and played a pivotal role in developing strategies for global alcohol giant Diageo's brands such as Guinness, Baileys, and Pimms. This move is expected to bolster DropWorks' efforts in reshaping the rum industry and enhancing its market presence.

DropWorks, established in 2023 by Lewis Hayes, specializes in crafting small-batch rums from Sherwood Forest in Nottingham. Hayes, who remains as the founder and master distiller, expressed his excitement about Appleyard joining the team. According to Hayes, Appleyard’s extensive knowledge of brand strategy and growth will be instrumental as the company embarks on its next phase of development. Under Hayes’ guidance, DropWorks has already begun challenging traditional norms within the rum category, focusing on creating products that are not only bottled but also crafted in Britain.

Graham Appleyard brings a wealth of experience to DropWorks, having spent over 20 years navigating the complexities of the drinks industry. His expertise in brand management and marketing strategies has been crucial in driving success for several well-known beverage brands. As he steps into his new role, Appleyard aims to leverage his skills to further elevate DropWorks' reputation and expand its influence within the market. He envisions a future where DropWorks continues to redefine the rum category through innovative techniques and high-quality products.

The collaboration between Hayes and Appleyard promises to be transformative for DropWorks. With Appleyard at the helm, the company anticipates significant growth and increased recognition. Their combined vision focuses on maintaining the exceptional quality of their products while pushing boundaries within the rum industry. By embracing new opportunities and strategies, DropWorks is poised to make a lasting impact on both local and international markets.

With the appointment of Graham Appleyard as CEO, DropWorks enters an exciting chapter marked by potential expansion and innovation. The synergy between Appleyard’s strategic acumen and Hayes’ craftsmanship sets the stage for continued success. As they work together to enhance DropWorks' standing in the rum industry, the company looks forward to achieving greater heights and establishing itself as a leader in redefining traditional spirits production.