Naturally Colorado: Uniting the Natural and Organic Movement Across the Rockies

Naturally Boulder, the leading natural and organic economic development organization in the Rocky Mountain region, is merging with Colorado Food Works and rebranding as Naturally Colorado. This strategic move aims to create a statewide ecosystem that supports and empowers Colorado's thriving natural and organic products community.

Cultivating a Vibrant Natural and Organic Landscape Across the Centennial State

Strengthening the Natural and Organic Movement Statewide

Naturally Boulder, a nonprofit organization founded in 2005, has been the driving force behind the natural and organic movement in Colorado and beyond. The organization has played a pivotal role in propelling the growth of numerous household-name brands, such as Justin's, Bobo's, and Birch Benders, to national prominence. With the merger of Colorado Food Works, a natural networking group, Naturally Colorado will now have the resources and reach to cultivate a statewide ecosystem that inspires and supports the next generation of natural and organic brands.The integration of these two robust organizations will strengthen partnerships with educational institutions, including the Colorado State University Spur and the Food Innovation Center in Denver, as well as key retailers like Lucky's Market, Kroger, Natural Grocers, and Whole Foods. This collaboration will enable Naturally Colorado to nurture pioneering brands and foster innovative initiatives that drive economic impact and conscious business practices across the state.

Expanding Reach and Impact Across Colorado

Naturally Colorado's expansion goes beyond mere growth; it's about amplifying the organization's impact. By uniting the resources and expertise of Naturally Boulder and Colorado Food Works, the new entity will be able to generate market-specific content and programming, focusing on regions across Colorado, including Denver, Fort Collins, Pueblo, and Grand Junction. This statewide approach will empower entrepreneurs, foster collaboration, and ensure that the natural and organic movement thrives in every corner of the Centennial State.

Championing Diversity, Inclusion, and Advocacy

Naturally Colorado is committed to expanding its network to include more BIPOC- and women-owned businesses, as well as establishing a statewide virtual job board that spans various levels, functions, and formats. This focus on diversity and inclusion will help ensure that the natural and organic industry in Colorado reflects the rich tapestry of the state's population.Moreover, the organization will strengthen its advocacy efforts, working to develop and promote policies that positively impact, shape, and improve the natural and organic industry at the state level. This includes championing sustainable and environmentally-conscious practices that align with the values of the natural and organic movement.

Driving Economic Impact and Fostering Innovation

Naturally Boulder has already made a significant impact on Colorado's economy, contributing more than $3.1 billion to the state's GDP. With the expansion to Naturally Colorado, the organization aims to replicate this growth in the CPG food and beverage category, driving development and job creation statewide.The new organization will continue to host signature events, such as the annual Pitch Slam and Spring Fling, while introducing new programs tailored to different regions and sectors across Colorado. These initiatives will provide enhanced resources and support, including networking events, education programs, mentorship opportunities, and knowledge sharing, solidifying key partnerships across the natural and organic sectors.As the natural and organic industry continues to thrive, Naturally Colorado is poised to be the driving force behind the creation of a vibrant, innovative, and economically impactful ecosystem that benefits the entire state. By leveraging the expertise and connections of its merged entities, the organization is set to empower the next generation of natural and organic brands, fostering conscious business practices and sustainable growth that will shape the future of Colorado's food and wellness landscape.