Elevating the Mountain West: A Groundbreaking Basketball Broadcast Deal

The Mountain West Conference has announced a landmark television partnership that will bring its men's basketball games to a national audience. This historic agreement with CBS Sports and FOX Sports promises to elevate the conference's profile and provide fans with unprecedented access to the thrilling action on the hardwood.

Unlocking the Potential of the Mountain West

Expanding Reach and Visibility

The Mountain West's new television deal represents a significant step forward in the conference's efforts to increase its national exposure and attract a wider audience. By securing prime-time slots on CBS Sports and FOX Sports, the conference will be able to showcase its talented teams and players to a vast viewership across the country. This increased visibility will not only generate greater interest in the Mountain West but also provide a platform for the conference to showcase its unique brand of basketball.

Enhancing the Fan Experience

The comprehensive television coverage will also enhance the fan experience for supporters of Mountain West basketball. With a combined 63 games set to be aired on national television, fans will have ample opportunities to follow their favorite teams and players throughout the season. The inclusion of the Mountain West Men's Basketball Championship on CBS Sports further solidifies the conference's commitment to delivering a top-tier viewing experience for its loyal fanbase.

Driving Competitive Excellence

The increased exposure and resources provided by this television deal will undoubtedly have a positive impact on the overall competitiveness of the Mountain West. With the opportunity to showcase their talents on a national stage, players and teams will be motivated to elevate their game, leading to more thrilling and high-quality basketball. This, in turn, will attract even more attention and interest, creating a virtuous cycle of growth and improvement for the conference.

Embracing the Future of Sports Broadcasting

The Mountain West's partnership with CBS Sports and FOX Sports also demonstrates the conference's forward-thinking approach to sports broadcasting. By leveraging the power of digital platforms, such as Paramount+ and the FOX Sports App, the conference will be able to reach a wider audience and cater to the evolving viewing habits of modern sports fans. This integration of traditional and digital media will ensure that the Mountain West remains at the forefront of the ever-changing landscape of sports broadcasting.

Fostering Rivalries and Storylines

The increased television coverage will also help to cultivate and amplify the rivalries and storylines that make college basketball so captivating. Fans will be able to follow the intense battles between conference foes, as well as the individual narratives of the players and coaches who shape the Mountain West's basketball landscape. This heightened focus on the conference's unique personalities and rivalries will further engage and captivate the audience, creating a more immersive and compelling viewing experience.

Elevating the Mountain West Brand

Ultimately, the Mountain West's groundbreaking television deal represents a significant milestone in the conference's ongoing efforts to establish itself as a premier destination for college basketball. By securing prime-time exposure on two of the most prominent sports networks in the country, the Mountain West will be able to showcase its brand, its talent, and its unique identity to a national audience. This increased visibility and recognition will not only benefit the conference's basketball programs but also contribute to the overall growth and development of the Mountain West as a whole.