In a significant change for sports fans in southeast Michigan, the University of Michigan's athletic events are shifting to a new radio home. Starting this fall, WCSX-FM (94.7) will broadcast most of the university’s sporting events, including football, men's basketball, and hockey games. This multi-year partnership between the university, Learfield, and Beasley Media Group marks a strategic move to enhance fan engagement across digital and promotional platforms. The transition not only consolidates game coverage but also expands the reach of women's basketball and post-season matches through other stations owned by Beasley.

A New Era for Wolverine Sports Broadcasts

In the vibrant atmosphere of autumn, a major shift is occurring in how fans tune into Michigan athletics. The university's athletic department has inked an agreement with Beasley Media Group, designating WCSX-FM (94.7) as the primary station for live broadcasts of various sports events in the southeast Michigan region. This arrangement encompasses comprehensive coverage of football, men's basketball, and hockey games, alongside their respective coaches' shows. Additionally, select women's basketball and all post-season games will air on WMGC-FM (105.1). The collaboration aims to provide robust digital support and increase promotional activities for the university’s sports programs. Veteran broadcasters Doug Karsch and Jon Jansen will continue their roles in delivering play-by-play commentary for football games.

Prior to this deal, Michigan football games were aired on WXYT-FM (97.1) and WWJ-AM (950), while men's basketball and hockey had separate broadcasting arrangements. Locally in Ann Arbor, these games were accessible via WTKA-AM. Now, under the unified WCSX banner, fans can enjoy uninterrupted regional FM coverage of their favorite teams.

From a journalistic perspective, this realignment underscores the evolving nature of media partnerships in collegiate sports. It highlights the importance of aligning with broadcasters who understand the passion and loyalty of university fans. By leveraging a strong FM signal and integrating digital strategies, Michigan Sports Properties aims to elevate the fan experience, ensuring that every game feels closer than ever before. This development signals a forward-thinking approach to maintaining and growing the university's dedicated supporter base.