Lexus, Toyota's esteemed luxury vehicle division, has officially reported an unparalleled sales performance for 2025, marking its most successful year to date. The brand achieved a remarkable four percent surge in deliveries, reaching a total of 882,231 units globally. This significant growth underscores Lexus's increasing market presence and consumer demand across various regions.
A major contributing factor to this record-setting year was the dominant performance in North America, which alone accounted for 408,070 units, representing nearly half of Lexus's worldwide sales and a substantial 7.5 percent increase over the previous year. While most key markets experienced growth, Europe saw a slight dip of 2.3 percent, with 80,686 vehicles sold. In contrast, Africa demonstrated the most robust growth, an impressive 18.8 percent increase to 1,485 units, and Central and South America also saw a healthy rise of 13.8 percent, totaling 4,684 vehicles.
The success story of 2025 for Lexus is intricately linked to its strategic embrace of electrification. Electrified models, encompassing hybrids, plug-in hybrids, and all-electric vehicles, played a pivotal role, making up over 52 percent of the total sales volume. Demand for fully electric vehicles notably more than doubled, soaring by 119 percent, propelled by the popularity of models such as the RZ and UX300e. Furthermore, the introduction of the LBX small crossover and the LM minivan resonated well with consumers, complementing the sustained strong sales of established models like the RX and NX.
This period of unprecedented sales coincides with a transformative phase for Lexus under its parent company, Toyota. Simon Humphries, Toyota's Chief Branding Officer, indicated a future where Lexus will spearhead innovation and enjoy greater autonomy in its product development. This forward-looking approach is already manifesting in bolder concept vehicles, signaling a departure from conventional designs. For instance, the iconic LS sedan, which defined Lexus's inception in 1989, is set to evolve beyond its traditional form. Concepts like a distinctive six-wheel LS minivan and a coupe-styled SUV with unique rear-hinged doors and an expandable cargo area suggest that the LS nameplate will be reimagined as a versatile family of models.
The strategic shift within Lexus reflects a broader ambition to push boundaries while maintaining the brand's core values. Despite exploring unconventional designs and vehicle types, Toyota's cautious approach ensures that fundamental market segments, particularly SUVs, will remain central to Lexus's strategy. This balanced innovation, combined with three consecutive years of record sales, positions Lexus favorably to potentially surpass the one-million-unit sales milestone in the near future.
With the traditional LS sedan poised for transformation, Lexus is also contemplating a new halo model. The LFA, even in an electric reincarnation, emerges as a compelling candidate to lead the brand's lineup, offering a blend of high performance and advanced technology. For enthusiasts who still prefer internal combustion engines, the V8-powered Toyota GR GT is an alternative that promises exhilarating performance. This dual strategy of electrification and innovative design, alongside catering to diverse performance preferences, outlines a dynamic and promising future for Lexus.
