Veteran Marketer Transitions to Global Racing Leadership

Jimmy George, a seasoned marketing executive with over three decades of experience, has announced his decision to step down from his role as marketing director at Tattersalls. He will be taking on a new challenge as the managing director of the International Racing Bureau (IRB), succeeding Alastair Donald, who has held the position since 2001.

Navigating the Evolving Landscape of the Racing Industry

Farewell to Tattersalls, Hello to a New Frontier

After serving as a director at Tattersalls for 23 years, George has decided to embark on a new chapter in his career. He expressed his fondness for the company, stating, "I have enjoyed every moment of my time at Tattersalls and will leave with fond memories and in the knowledge that I will continue to have an association with a firm which has always adhered to the very highest standards and commands respect throughout the world."

Leveraging Expertise for Global Impact

George's move to the International Racing Bureau (IRB) as the new managing director is a testament to his extensive knowledge and experience in the industry. With a long-standing association with the IRB, he is well-equipped to lead the organization and build upon its global reputation for excellence. Alastair Donald, the outgoing managing director, expressed his confidence in George's ability to take the reins, stating, "He has a detailed knowledge of the company and is joining a dedicated and talented group of individuals, all of whom I have thoroughly enjoyed working with and all of whom have played a major part in the lasting success of the International Racing Bureau."

Tattersalls' Gratitude and Continued Collaboration

Edmond Mahony, the chairman of Tattersalls, acknowledged George's invaluable contributions to the company over the years. "Jimmy has served on the Tattersalls Board with enormous distinction for more than 20 years and I would not only like to thank him for his immense contribution and dedication to Tattersalls over many years, but also to wish him every success in his new role as managing director of the International Racing Bureau," Mahony said. The company expressed its delight in maintaining an ongoing association with George, as his expertise and global connections will continue to benefit Tattersalls.

A Lifetime of Experience Shaping the Future

George's transition to the IRB represents a significant milestone in his career, as he brings a wealth of experience and a deep understanding of the industry. Mahony acknowledged this, stating, "Jimmy has a working lifetime of experience, particularly in a multitude of overseas markets, which we will continue to harness and we are delighted that he will be maintaining an association with Tattersalls."

Navigating the Evolving Landscape of the Racing Industry

The racing industry is constantly evolving, and the appointment of George as the new managing director of the IRB signals a strategic move to leverage his expertise and vision to guide the organization through the changing landscape. With his extensive experience in marketing and his global connections, George is poised to lead the IRB in strengthening its position as a premier player in the international racing arena.