British pop artist Jessie Ware makes a bold comeback, embracing her powerful and confident 'diva' image in the visual for her latest track, \u201cI Could Get Used to This.\u201d The video is a lush, vibrant tapestry of color and sensuality, immersing viewers in a world of indulgence and self-assured desire. It captures Ware in various evocative settings, reflecting a journey of artistic growth and a deepened connection to her unique sound. This new release not only highlights her musical prowess but also her ability to seamlessly transition between her dynamic stage persona and her more down-to-earth public image, demonstrating a mature and multifaceted artistry.
The music video for "I Could Get Used to This" is a spectacle of visual storytelling. Ware is seen in dramatic, flowing attire, surrounded by dancers in an opulent, ancient-inspired setting, featuring classical urns and columns. One particularly striking scene shows her in a vivid scarlet gown, savoring a pomegranate, its juice running down her neck\u2014a powerful metaphor for carnal pleasure and uninhibited confidence. This visual narrative directly echoes the song's lyrics, which speak of intense desire and a burning passion, inviting listeners into a realm of unrestrained self-expression. Ware herself notes the song's opening line, "Step into my secret garden," perfectly encapsulates the alluring atmosphere she aims to create for her audience.
Beyond her captivating musical performances, Jessie Ware is also renowned for her candid and endearing personality, famously showcased on her successful podcast, \u201cTable Manners,\u201d co-hosted with her mother. She humorously acknowledges the contrast between her glamorous pop star persona and her approachable podcasting self, emphasizing that music remains her primary passion. Ware views her podcast as a valuable creative outlet that alleviates pressure from her music career, allowing her greater freedom and enjoyment in her artistic endeavors. This balance has coincided with a significant resurgence in her musical journey, marked by critically acclaimed albums like 2020's \u201cWhat\u2019s Your Pleasure?\u201d and 2023's \u201cThat! Feels Good!\u201d which solidified her presence in the disco and soul genres.
Looking ahead, Ware anticipates releasing another album that she playfully suggests might conclude a trilogy of dance-oriented records. While she initially considered this a definitive trilogy, she now muses that her sound might continue to evolve within this genre, given her profound enjoyment and the positive reception from her audience. She expresses no immediate plans to venture into radically different musical styles like rock or folk, preferring to remain in a space where she feels comfortable and creative. The upcoming album is described as a soulful, romantic, and confident exploration of sensuality, drawing inspiration from works like Nancy Friday\u2019s \u201cMy Secret Garden\u201d and Gillian Anderson\u2019s \u201cWant,\u201d which delve into women's desires and fantasies. Ware also intends to revisit themes and sounds from her earlier career, particularly the neo-soul influences of her 2012 debut, \u201cDevotion,\u201d but with the added wisdom and assurance gained over the years.
In the \u201cI Could Get Used to This\u201d video, Ware channels the spirit of Juno, the Roman goddess of women, childbirth, and fertility, symbolizing growth and celestial power. This ancient inspiration is blended with modern aesthetics through collaborations with designers like Taller Marmo and Les Fleurs, and Tiffany & Co. jewelry. Her stylist, Ella Lucia, has been instrumental in shaping Ware's contemporary fashion identity, infusing her wardrobe with color and confidence. Ware highlights the playful and unpretentious nature of the video, where everyone involved embraced the \u201cdress-up\u201d aspect, fostering an atmosphere of fun. This lighthearted approach extends to the song itself, co-produced by Jon Shave and co-written with Miranda Cooper, aiming for a celebratory and enjoyable listening experience. Now 41 and six albums deep into her career, Ware expresses unprecedented confidence and enthusiasm for her music, proclaiming a renewed vigor and readiness to forge ahead.
