During the challenging times of the coronavirus pandemic, Chelsea Ransom-Cooper took a significant step. She started hosting regular webinars for her friends, providing a platform for them to discuss financial advice. This simple act sparked a remarkable journey. Having co-founded her own RIA, Zenith Wealth Partners, just in 2019, she recognized the potential of these sessions. They became a means to offer a relatable space for financial guidance to those who were often overlooked by the RIA industry. It was a way to meet people where they were, in the midst of the pandemic-induced uncertainties.Building a Diverse Client Base
A few years have passed, and Ransom-Cooper (pictured) continues to be a managing partner at Philadelphia-based Zenith. The firm has now grown to manage nearly $82m in client assets. One of its notable features is its client base, which is largely composed of women and people of color along the east coast. This diverse clientele is a result of the firm's multifaceted approach to reaching prospective customers. Ransom-Cooper emphasizes the importance of understanding the unique needs and circumstances of these clients. By doing so, the firm is able to provide tailored financial solutions that resonate with them.Providing Relatable Financial Advice
The webinars hosted by Ransom-Cooper have played a crucial role in providing relatable financial advice. They create a comfortable environment where clients can openly discuss their financial concerns and seek guidance. Through these sessions, clients gain valuable insights into various financial topics such as budgeting, investment strategies, and retirement planning. Ransom-Cooper and her team share practical tips and real-life examples that help clients make informed decisions. This approach has not only built trust with clients but has also expanded the firm's reach.Meeting Clients Where They Are
In the midst of the pandemic, it was essential for Zenith Wealth Partners to meet clients where they were. The webinars allowed the firm to connect with clients on a virtual platform, providing them with the support and advice they needed. Whether it was answering urgent financial questions or offering reassurance during uncertain times, the firm was there for its clients. This personalized approach has helped Zenith stand out in a competitive industry. It has also strengthened the relationship between the firm and its clients, leading to long-term partnerships.Multifaceted Approach to Customer Reach
To reach prospective customers, Zenith Wealth Partners has adopted a multifaceted approach. In addition to the regular webinars, the firm utilizes various marketing channels such as social media, email campaigns, and networking events. By combining these efforts, the firm is able to reach a wider audience and attract new clients. The team at Zenith understands the importance of staying connected with potential clients and providing them with relevant information. This proactive approach has helped the firm grow and expand its client base.
