The International Food Exhibition (IFE) 2025, a key event within Food, Drink & Hospitality Week, is set to return to Excel London from March 17-19. This three-day extravaganza will bring together industry leaders, innovators, and decision-makers for an extensive program of insightful discussions and presentations. The event's highlight, the Future Food stage, will delve into pressing issues and transformative trends shaping the food sector. Sessions will cover ultra-processed foods, the rapid growth of veganism, retail innovation, and the predictive power of online shopping data. Additionally, the New Products Tasting Theatre offers visitors a chance to discover innovative products and meet passionate entrepreneurs. Overall, IFE 2025 promises to provide unparalleled insights into emerging trends and sustainable solutions in the food and drink industry.

Exploring Cutting-Edge Trends at IFE 2025

In the heart of London’s bustling exhibition scene, during the vibrant spring season, the International Food Exhibition (IFE) 2025 will once again grace the halls of Excel London from March 17-19. This year's event, part of the comprehensive Food, Drink & Hospitality Week, promises to be a pivotal gathering for professionals across the food and beverage spectrum. Central to this year’s agenda is the Future Food stage, where thought leaders will convene to explore the future of the industry through engaging panel discussions and presentations.

One of the standout sessions will focus on ultra-processed foods (UPFs), examining whether a tighter definition is needed and what implications this might have for product development and consumer understanding. Moderated by Siân Yates from FoodBev Media, the panel will feature experts like Jessica Stansfield of Huel, Kerri Fidler of Greencore, Peter Noy from the University of Nottingham’s Food Systems Institute, and Sarah Bull of Bakkavor.

Another critical session, titled “State of the Vegan Nation,” will address the burgeoning plant-based market. Moderated by Freya O’Mara of Ocado, the discussion will include insights from Indy Kaur of Plant Futures, Karen Spinner of the Vegan Society, and Toni Vernelli of Veganuary. Spinner emphasized the importance of the event as a platform for brands and retailers to stay ahead of evolving consumer preferences and market trends.

Innovation remains a focal point, with a session on how accelerators and incubators are revolutionizing retail. Moderated by Theadora Alexander of YF, the panel will feature Andrew Allen from Bidfood and Melanie Harris from Iceland, discussing how these programs help emerging brands scale and thrive. Harris highlighted the role of Brands On Ice in driving innovation at Iceland.

The growing significance of digital channels will also be explored in a session moderated by Debbie Davies of Contigo Management Limited. Panellists Louise Armour of Rosetta Brands and Stephen Minall of FDReviews will discuss how online shopping data can predict trends and drive product innovation. Davies expressed enthusiasm about challenging conventional thinking and sparking meaningful debates.

Beyond the panels, the New Products Tasting Theatre will offer visitors a hands-on experience with new products, featuring tastings and masterclasses from various sectors, including award-winning allergy-friendly products and charcuterie expertise from France.

Insights and Implications for the Industry

As a journalist covering the food and beverage industry, attending IFE 2025 offers a unique opportunity to witness the convergence of innovation, sustainability, and consumer trends. The discussions on ultra-processed foods and veganism highlight the industry's responsiveness to changing consumer demands and health concerns. Retail innovation and digital channel analysis underscore the need for adaptability and foresight in a rapidly evolving market. For businesses and professionals, IFE 2025 serves as a crucial platform to network, learn, and prepare for the future, ensuring they remain competitive and relevant in an ever-changing landscape.