The renowned dairy brand, The Laughing Cow, has introduced a novel flavor to its product line, delighting cheese enthusiasts across the United States. This new addition, known as Creamy Smoked Gouda, promises an exquisite taste experience with its rich and smoky profile. Crafted meticulously through a slow-smoking process and aged for 10-12 weeks, this cheese wedge variant offers a bold yet harmonious flavor that stands out among other offerings. Each bite-sized piece contains 2 grams of protein and serves as a source of calcium, making it not only delicious but also nutritious.

This innovative flavor can be enjoyed in various ways—from snacking directly to being used as a spread on crackers or bread, or even melting into soups and pastas for added depth. The launch of Creamy Smoked Gouda follows two previous flavor introductions by The Laughing Cow in 2024: Creamy Jalapeño and Everything Bagel Style, both of which were well-received by consumers. Jessica Dillion, the senior brand director at Bel Brands USA, emphasized the importance of staying attuned to current trends and consumer preferences when developing new products. Recognizing the growing popularity of smoked gouda in both cheeses and snacks, the company seized the opportunity to bring this flavor to its loyal fans.

National retailers such as Walmart, Albertsons, Kroger, and Publix now stock the new Creamy Smoked Gouda variety, ensuring widespread availability. This expansion showcases The Laughing Cow's commitment to continuously evolving its offerings to meet the diverse tastes and cravings of cheese lovers. By introducing flavors that resonate with current culinary trends, the brand aims to enhance everyday moments with delightful and satisfying options, reinforcing its position as a leader in the cheese industry.