In Jakarta on November 29th, Beijing time, the 29th Asian Television Awards took center stage. Huanyu Entertainment, a prominent player in the entertainment industry, actively participated and engaged with participants, focusing on the international communication of TV series and the mutual learning between culture and entertainment. Their production, "The Double", was honored with five nominations, highlighting their creative prowess.

Huanyu Entertainment's Journey and Focus

Since its establishment 12 years ago, Huanyu Entertainment has been unwaveringly dedicated to producing high-quality dramas. They pioneered a unique "film & TV + intangible cultural heritage" approach, skillfully weaving Chinese stories that captivate audiences. Through the international dissemination of dramas, they have facilitated cultural trade, exchanges, and mutual learning, leaving an indelible mark.

Quality Drama Production

Boasting a team of experienced professionals including screenwriters, directors, artists, and producers, Huanyu Entertainment has created dramas that are renowned both at home and abroad. Their portfolio includes the popular "Palace series", "Beauty series", "Legend of Lu Zhen", "Story of Yanxi Palace", "Arsenal Military Academy", "Winter Begonia", "Song of Youth", "Couple of Mirrors", "Marvelous Women", "Royal Feast", "Legacy", "Hi Producer", "Scent of Time", and of course, "The Double". These dramas not only showcase excellent storytelling but also draw on the rich traditions of Chinese culture, uncovering its contemporary value.

International Cooperation and Branding

With over 60 quality dramas under their belt, Huanyu Entertainment has established a distinct brand identity globally. They leverage the power of traditional Chinese culture to maximize the influence of their IP. By partnering with premium brands in various fields such as clothing, food, housing, transportation, and recreation, including digital collections and diverse derivatives, they have created a unique "Huanyu model" that integrates quality content, talent training, and international cooperation. This model enables them to pursue commercial operations, cultural exchanges, and win-win cooperation on a global scale.

Future Expansion Plans

Looking ahead, Huanyu Entertainment is set to further expand its horizons into sectors like music, stage plays, and cultural tourism. They are eager to collaborate with partners and open up new possibilities, bringing more cultural treasures to the world.At this Asian Television Awards, "The Double" received several nominations. Contracted directors Bai Yunmo and Ma Shige were nominated for Best Direction (Drama or Fiction), contracted screenwriters Ren Yanan, Yang Zhou, and Ma Shige for Best Scriptwriting, "Watching the Snow" for Best Theme Song, Wu Jinyan for Best Actress in a Leading Role, and Liang Yongqi for Best Actor in a Supporting Role. Ms. Li Qian, Deputy General Manager of Huanyu Entertainment, delivered a speech titled "Creating Quality Content with Oriental Aesthetics to Build a Bridge for International Exchanges and Cooperation", emphasizing their commitment to cultural exchange through quality content.