Navigating the Evolving Landscape of Business Travel and Loyalty

The Hospitality Sales and Marketing Association International (HSMAI) is set to host its inaugural Commercial Futures Forum on October 28th in San Antonio, Texas. This event, held in conjunction with The Hospitality Show produced by AHLA and Questex, will bring together top commercial leaders to explore the dynamic changes shaping the business travel and loyalty landscape within the hotel industry.

Unlocking the Future of Corporate Hospitality

Adapting to the Changing Dynamics of Business Travel

The half-day forum, themed "Understanding the Changing Dynamics of Business Travel," will delve into the commercial impacts of New Distribution Capability (NDC), the complexities of multi-sourcing, and the critical need to manage brands and properties in the evolving distribution landscape. Attendees will have the opportunity to engage with leading experts through insightful presentations, panel discussions, and interactive sessions, gaining valuable knowledge to enhance their B2B2C strategies.The forum will address the evolving customer journey and booking trends, as well as the role of technology and distribution partners in driving digital transformation. Speakers from industry leaders such as Amadeus, Kalibri Labs, Derbysoft, HRS, and Navan will share their insights on the current trends and future directions of business travel.

Unlocking Market Insights to Optimize Performance

The forum will feature a session presented by Ryan Mann, Partner at McKinsey & Company, offering insights into future travel and consumer behavior trends. Additionally, attendees will gain valuable insights from Amadeus, Kalibri Labs, and other industry experts on current trends in hotel performance and business travel.This event marks the first in a series of HSMAI Futures Forum gatherings, designed to help commercial leaders stay ahead of emerging trends in business travel. The forum aims to foster a collaborative environment where industry professionals can learn, network, and drive commercial success in this rapidly changing landscape.

The Evolution of Business Travel and Loyalty

Panel discussions on the evolution of the customer journey and booking trends will feature executives from Derbysoft, HRS, and Navan. These discussions will explore the changing dynamics of business travel and the implications for loyalty programs and customer engagement strategies.The forum will also delve into the digital transformation and advancements in travel technology. Panel discussions moderated by Michael Shiwdin, Group Vice President of Guest Engagement, Loyalty, and Strategic Partnerships for Wyndham Hotels & Resorts, will examine how travel technology and distribution partners are leading the way in digital transformation.

Networking and Collaboration Opportunities

Designed for senior corporate commercial and operations leaders from hotel brands, management companies, and ownership groups, as well as industry partners, the forum will also feature ample networking opportunities, including a networking lunch where attendees can share insights and build professional relationships."This forum for Chief Commercial Officers will bring together thought leaders from martech, intermediaries, distribution partners, the global business travel association, and SaaS solutions to help CCOs refine their go-to-market strategies for 2025 and beyond," said Dorothy Dowling, Principal at Introspect Strategic Advisory Services and Chair of the HSMAI Forum Steering Committee. "Business travel is evolving rapidly, and as hoteliers, we must adapt to meet the rising expectations of travel managers, intermediaries, and their travelers."Registration for the HSMAI Commercial Futures Forum is complimentary for hoteliers, while non-hotel industry professionals can register for $750. Hotelier attendees will also receive a complimentary pass to The Hospitality Show on October 29-30, a $795 value.