How one girl turned into a video game heartthrob and cashed in on the growing ‘cos commissioning’ trend

Sep 11, 2024 at 2:59 PM

Cosplay Companions: The Rise of Virtual Courtship in China

In a unique twist on the dating scene, young Chinese women are transforming themselves into beloved male video game characters and going on dates with their female fans. This trend, known as "cos commissioning," has gained significant traction, with social media posts garnering millions of views as women leverage their spending power to meet their digital dream men in person.

Blurring the Lines Between Fantasy and Reality

Embracing the Ideal Heteronormative Relationship

Part of the appeal of cos commissioning lies in the opportunity it provides for young women to perform an idealized heteronormative relationship. In a society where conservative social attitudes towards women remain widespread, this practice allows them to gain a level of equality and understanding that may not be guaranteed in a real-life relationship. By hiring a female cosplayer, women can explore their emotional connections with male characters without the safety concerns that may arise in a traditional dating scenario.

Reconstructing Gender Norms

Experts studying the phenomenon suggest that cos commissioning enables women to "gain a voice that is fully respected by the opposite sex" and "respond to, break, and reconstruct the gender rules of the real world." This practice challenges traditional gender roles and provides a platform for women to assert their preferences and desires in a way that may not be easily accessible in their everyday lives.

Emotional Sustenance and Healing

While the interactions are paid, cos commissions can still provide a sense of being seen and understood, which can have a "certain healing effect" for the clients. In a world where emotional connections can be elusive, these virtual relationships offer a form of emotional sustenance that may be difficult to find elsewhere.

Raising the Bar for Real-Life Relationships

The female cosplayers, who meticulously transform themselves into the idealized male characters, believe that this experience can help their clients raise their standards for real-life relationships. By interacting with these "quality guys" from the virtual world, women may be less inclined to settle for "low-quality" partners in the real world, potentially leading to a shift in their expectations and requirements for a suitable partner.

A Lucrative Opportunity for Young Women

For some young women, like Xu Yunting, cos commissioning has become a unique way to supplement their income during their high school years. By leveraging their cosplay skills and the demand for these virtual encounters, they are able to earn a significant amount of money, with some clients spending upwards of $2,800 for a multi-day experience.

Parental Acceptance and Understanding

While some parents, like Xu's mother, may initially be taken aback by the unconventional nature of cos commissioning, many have come to accept and even support their daughters' involvement in this trend. As they recognize the enjoyment and fulfillment their daughters derive from these interactions, they are more willing to embrace this unique form of self-expression and entrepreneurship.In the ever-evolving landscape of human relationships, the rise of cos commissioning in China offers a fascinating glimpse into the blurring of boundaries between the virtual and the real. As young women navigate the complexities of societal norms and their own desires, this trend provides a platform for them to explore, challenge, and redefine the rules of engagement, ultimately shaping the future of romantic connections in the digital age.