In a significant move towards environmental responsibility, Honda has renewed its partnership with the National Hockey League (NHL), focusing on sustainability initiatives. This season, fans will witness Honda’s Prologue EV showcased prominently, symbolizing the company's commitment to reducing its carbon footprint. The collaboration aims to educate and inspire fans about sustainable practices in sports through various initiatives. Honda plans to introduce more electric vehicles (EVs) in the coming years, including an electric SUV and saloon, further solidifying its dedication to eco-friendly transportation.

Renewed Partnership Marks a Sustainable Shift

In the crisp, vibrant autumn of 2023, Honda extended its longstanding 17-year partnership with the NHL, but this time with a unique twist. The focus is now on promoting sustainability within the league. Fans attending games this year will have the opportunity to see Honda’s first electric SUV, the Prologue, which has already made waves as one of the top-selling EVs in the United States. Since its launch in March 2024, Honda delivered over 33,000 Prologues, ranking it seventh among the best-selling electric vehicles in the country.

The Prologue’s presence at NHL events marks the beginning of Honda’s efforts to make the sport more environmentally friendly. The company has launched an educational series called “Skating for Sustainability,” aimed at informing fans about the NHL’s green initiatives. Honda’s broader goal is to achieve zero environmental impact by 2050, with plans to sell only electric or fuel cell vehicles by 2040. Next year, Honda will unveil two new EV models in Ohio, part of its upcoming “0 Series.” Prototypes of these vehicles were revealed earlier this year at the 2025 Consumer Electronics Show (CES).

From a journalist’s perspective, Honda’s renewed partnership with the NHL signals a promising shift towards a greener future. By integrating sustainability into the heart of sports entertainment, Honda sets an example for other industries to follow. This initiative not only promotes eco-friendly practices but also encourages consumers to consider electric vehicles as viable and attractive options. As we watch the Prologue grace NHL arenas, we are reminded that small steps today can lead to significant changes tomorrow, paving the way for a more sustainable world.