In the evolving landscape of real estate, prospective homeowners are increasingly valuing turn-key properties. A recent survey reveals that approximately 79 percent of individuals in the housing market now prioritize the quality and completed finish of a home above all else. This marks a notable change, as this criterion has ascended to the top position in buyer preferences, shifting from its previous fourth-place ranking. The prevailing high costs of financing a home appear to be a key driver behind this inclination, making the prospect of undertaking a renovation project, with its inherent financial uncertainties, less appealing than a ready-to-occupy dwelling.
Beyond a polished finish, other elements significantly influence buyer decisions, though their prominence has shifted. While last year saw broadband and mobile connectivity as the leading concern for remote work needs, it has slightly receded to second place in 2025, still deemed important by 77 percent of respondents. Outdoor spaces, such as gardens, also remain highly valued by a similar percentage. Furthermore, urban proximity has gained importance, moving up six places to the fourth spot. Practical features like off-street parking and robust transport links continue to be crucial considerations, reflecting a desire for convenience and accessibility in modern living, while the size of the property and its potential for expansion have become less critical compared to pre-pandemic times.
This evolving wish list reflects a discerning market where financial prudence and immediate liveability are key. Buyers are carefully weighing the long-term implications of their investments, opting for security and a simplified transition into their new homes. The current climate underscores a collective desire for stability and value, where the immediate utility and inherent quality of a property take precedence over the potential, yet often costly, improvements of a renovation project.
