A new broadcast partnership between Gray Media and the Military Basketball Association (MBA) aims to bring select MBA playoff games and additional content to audiences through Gray Media's local television stations and sports networks. This collaboration highlights the MBA's mission of promoting mental health awareness, preventing suicide, and supporting military personnel through basketball. The initial game will be aired on April 13 at 6 pm Eastern, featuring the Eastern Conference Finals from Queens University of Charlotte. Gray Media’s extensive network covers regions with significant military presence, enhancing community engagement.
The first over-the-air broadcast in this partnership is scheduled for Sunday, April 13, showcasing the MBA Eastern Conference Finals live from Charlotte, North Carolina. Queens University of Charlotte will handle the production of this pivotal game. Gray Media’s various regional sports networks, including Palmetto Sports & Entertainment Network, Peachtree Sports Network, Matrix Midwest, Arizona’s Family Sports, and Rock Entertainment Sports Network, are set to transmit the event. Additional local stations within Gray Media may also choose to air the game. These networks primarily serve areas in the Southeast, Southwest, and Midwest, aligning closely with numerous military bases across the United States.
Beyond entertainment, the MBA plays a crucial role in addressing mental health challenges faced by veterans and active-duty military personnel. As a non-profit organization, it fosters resilience and combats stigma associated with seeking help. With nearly 1,000 players spread across 50 teams globally, the MBA serves as an essential outlet for those affected by trauma related to military service. Through year-round tournaments held domestically and internationally, the league underscores its commitment to providing support and fostering camaraderie among participants.
Sandy Breland, COO of Gray Media, emphasized the synergy between Gray Media's objectives and the values upheld by the MBA. By integrating MBA games into their programming, Gray Media not only delivers engaging sports content but also strengthens ties within communities served by their stations. Many of these communities include military families who directly benefit from the initiatives promoted by the MBA. This collaboration exemplifies Gray Media's dedication to enriching public life while honoring contributions made by military members.
League Commissioner Mike Meyers expressed pride in partnering with Gray Media to broadcast the championship game. He highlighted the transformative impact of sports in promoting resilience and mental well-being. Through this platform, the MBA continues its mission of advocating for mental health fitness, ensuring that individuals in need receive vital support. Recognizing the unwavering support from Gray Media, the MBA reaffirms its commitment to uplifting the lives of military personnel and veterans nationwide.
Through this groundbreaking partnership, Gray Media and the MBA unite to deliver impactful sports coverage while advancing critical social causes. By amplifying the voices of military athletes and raising awareness about mental health issues, they strive to create meaningful connections within communities across the nation.