Glovo Revolutionizes the Food Delivery Experience with Groundbreaking Social Features

Leading multi-category app Glovo has announced its most significant product update since 2016, becoming the first app in the industry to merge social media features with food discovery. Aiming for an enhanced customer experience and innovation, Glovo introduces a suite of product updates such as social networking features for its customers, the ability to create lists of their favourite restaurants with 'Picks,' and a new video discovery wall.

Unlock a Whole New World of Food Discovery and Sharing

Connecting Foodies Like Never Before

Glovo's new social features are set to revolutionize the way users discover and engage with food. By integrating social networking capabilities, the app now allows customers to connect with friends, share recommendations, and explore new restaurants based on what others in their city are ordering. This shared experience fosters a vibrant foodie community, where users can inspire and be inspired by their peers' culinary adventures.The social integration goes beyond just sharing recommendations. Users can now directly connect with friends within the Glovo app, fostering a sense of community and making the food discovery process a truly collaborative experience. This feature not only enhances the user experience but also provides valuable insights for Glovo, as it can better understand customer preferences and trends through the social interactions on its platform.

Curating Your Culinary Favorites with "Picks"

Glovo's new "Picks" feature empowers users to organize their favorite restaurants and dishes into personalized lists. Whether it's the best office lunch spots, go-to dinner destinations with friends, or hidden gems for special occasions, "Picks" allows users to create and share these curated collections with ease. This feature not only streamlines the decision-making process but also fosters a sense of personal connection and ownership over the user's culinary experiences.The ability to create and share "Picks" lists also opens up new opportunities for Glovo to engage with its customers. By understanding the user's preferences and the occasions they associate with certain restaurants, Glovo can provide personalized recommendations, targeted promotions, and even exclusive experiences tailored to the user's unique tastes and needs.

Bringing Food to Life with the Video Discovery Wall

Choosing what to order can be a daunting task, especially with the vast array of options available on Glovo. To address this challenge, the app has introduced a new video discovery wall in the restaurant section, making food discovery more dynamic and engaging.The video discovery wall features full-screen vertical videos showcasing real products available for order. These visually captivating videos, created by local restaurants, offer users a more immersive and authentic experience when exploring their dining options. By bringing the food to life through high-quality visuals, Glovo empowers users to make more informed and enticing choices, ultimately enhancing their overall satisfaction with the platform.This feature not only benefits the users but also provides an additional opportunity for restaurants to engage with their customers. By creating compelling video content, restaurants can showcase their unique offerings, showcase their culinary expertise, and build stronger connections with the Glovo community.

Glovo Next: Ushering in a New Era of Innovation

The new app features were unveiled during "Glovo Next," the company's new annual product event. This event serves as a platform for Glovo to showcase its most innovative disruptions and introduce a continuous stream of changes to the app, solidifying its position as a go-to destination for everything instant.According to Daniel Alonso, Chief Product Officer at Glovo, "'Glovo Next' is meant to be the annual forum where we present our most innovative disruptions and create a rolling thunder of changes to Glovo, a go-to-app for everything instant." This commitment to ongoing innovation and product enhancements underscores Glovo's dedication to providing its customers with a cutting-edge and ever-evolving experience.The new features are already available in selected cities and will be fully rolled out in the coming months for all customers in the 23 markets and more than 1,500 cities where Glovo operates. As the company continues to push the boundaries of what's possible in the multi-category app space, users can look forward to a future filled with even more exciting and transformative updates.