As the legalization of sports betting has rapidly expanded across numerous states, a recent study reveals a significant rise in internet searches related to gambling addiction. Researchers from the University of California, San Diego, and Bryn Mawr College have highlighted an alarming trend where individuals are increasingly seeking help for gambling-related issues. This surge in searches underscores the need for enhanced public health awareness and regulatory measures to address the growing concerns associated with the multibillion-dollar sports betting industry.

The expansion of legalized sports betting has transformed into a major economic sector following a landmark 2018 Supreme Court decision that ended Nevada's exclusive hold on the practice. Since then, 38 states and Washington, D.C., have embraced some form of sports betting, either through physical venues or online platforms. The study analyzed Google search trends for terms like "gambling addiction hotline" and observed a 23% increase in searches nationally since the ruling. In the 73 months post-decision, approximately 6.5 to 7.3 million searches for gambling addiction assistance were recorded, peaking at around 180,000 monthly searches in June 2023.

Eight specific states—Illinois, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania, and Virginia—exhibited significantly higher search volumes than expected. These findings suggest that the normalization of gambling through extensive advertising by sports betting companies and major casino operators has contributed to this trend. The researchers concluded that these elevated search numbers are not coincidental but rather indicative of a rising concern over gambling addiction.

In response to this growing issue, Senator Richard Blumenthal and Representative Andrea Salinas have reintroduced legislation aimed at providing dedicated federal funding for gambling addiction treatment, prevention, and research. If passed, this bill would allocate 50% of the federal sports excise tax revenue to combat gambling-related harm. The proposed measures aim to mitigate the long-term consequences of gambling addiction and provide essential support to those affected.

The rapid proliferation of sports betting has created unprecedented challenges for public health officials. As more states continue to legalize and promote this activity, it is crucial to implement comprehensive strategies to prevent the escalation of gambling-related harm. The ongoing collaboration between regulatory bodies and health organizations will be vital in addressing this emerging public health crisis and ensuring timely intervention to protect vulnerable populations.