Recently, the luxury fashion house Fendi has expanded its roster of ambassadors by welcoming Christopher Chahn Bahng, better known as Bang Chan. This move highlights Fendi's growing interest in engaging with global youth culture through influential figures. The musician made his debut at Fendi’s menswear spring 2025 fashion show in Milan last June, alongside British actor Nicholas Galitzine, another face of the brand. Since then, Bang Chan has been spotted multiple times showcasing Fendi's designs at various public events, including international music festivals and Stray Kids’ world tour performances.

Bang Chan expressed his excitement about joining the Fendi family during the brand's milestone year. He emphasized a strong resonance with Fendi's innovative and vibrant ethos, which aligns perfectly with his own artistic vision. As the leader of Stray Kids since 2018, Bang Chan brings not only talent but also leadership to this partnership. Meanwhile, Fendi is gearing up for an exciting year ahead. The brand plans to celebrate its centenary with a coed fashion show in February during Milan Fashion Week, under the creative direction of Silvia Venturini Fendi. Additionally, the reopening of Spazio Fendi, after extensive renovations, will coincide with this significant event, marking a new chapter for the iconic Roman brand.

The appointment of Bang Chan underscores Fendi's commitment to embracing diversity and innovation while honoring its rich heritage. By bridging the gap between high fashion and popular culture, Fendi sets an inspiring example for the industry. This collaboration promises to bring fresh perspectives and energy to both Fendi and its fans, fostering a more inclusive and dynamic fashion community.