Roush Fenway Keselowski Racing is all set to showcase a brand new look in the highly anticipated 2025 NASCAR Cup Series season. This significant change is set to bring a fresh wave of excitement and competitiveness to the track. The announcement made on Tuesday by RFK Racing has sent ripples through the racing community. Ryan Preece, a native of Connecticut, will now be donning the driver's suit for the team and will be behind the wheel of the No. 60 Ford Mustang. Additionally, Kroger, a renowned name, will be moving its primary sponsorship to RFK Racing, marking a major milestone for both the team and the brand.

Kroger's Impact on RFK Racing

Kroger's vice president of grocery, Erin Sanchez, expressed great enthusiasm in a press release. She stated that the Kroger Racing program and its collaboration with participating brands have been a successful part of Kroger's portfolio for over a decade. The opportunity to team up with RFK Racing and have three drivers as part of the Kroger Racing Family is seen as an added benefit for all the brand sponsors involved. The ability to utilize multiple drivers in their marketing strategies, both in stores and within merchandising initiatives, is something that everyone is looking forward to with the start of the 2025 season.The move by Kroger to join forces with RFK Racing is not just a financial investment but a strategic move to enhance their brand presence in the world of NASCAR. It showcases Kroger's commitment to the sport and their desire to reach a wider audience through the power of racing.

The Drivers' Lineup

Brad Keselowski and Chris Buescher will continue to be at the helm of the No. 6 Mustang and No. 17 Mustang respectively. These two experienced drivers bring a wealth of knowledge and skill to the team. Their presence on the track is expected to add to the excitement and competitiveness of the 2025 season.Ryan Preece, on the other hand, joins the team with a solid track record. He has been with Stewart–Haas Racing since 2023 and has achieved one top-five and five top-10 finishes in 2024. His arrival at RFK Racing is seen as a boost to the team's performance and will add a new dimension to their racing strategy.

Sponsorship and Marketing Opportunities

Kroger's entry as a primary sponsor brings with it a host of marketing opportunities. The team will now have the chance to leverage Kroger's brand power and reach a wider customer base. BuildSubmarines.com, Castrol, and Fastenal also join as additional sponsors, further enhancing the team's financial stability and marketing potential.This diverse range of sponsors allows RFK Racing to explore different marketing channels and reach out to a wider audience. It also provides an opportunity for the sponsors to showcase their products and services in a high-profile setting.The 2025 NASCAR Cup Series season kicks off with The Clash at Bowman-Gray Stadium on Feb. 2, followed by the Daytona 500 on Feb. 16. These two events are always highly anticipated and set the tone for the rest of the season. Fans around the world are eagerly waiting to see how Roush Fenway Keselowski Racing will perform with its new look and lineup.