The automotive world recently celebrated the enduring allure of the 1932 Ford, known as the 'Deuce,' at the Northwest Deuce Days in Victoria, British Columbia. This biennial event, a magnet for classic car aficionados, highlights how a vehicle from nearly a century ago continues to captivate enthusiasts. From its humble beginnings as a local Vancouver cruise, the gathering has burgeoned into the largest international showcase of 1932 Fords, drawing thousands to Victoria's scenic harbor. The event's unique triennial schedule has imbued it with a legendary status, akin to a rare celestial phenomenon. Its revival in 2022 by the Victoria tourism board, following founder Al Clark's retirement, ensured its continuity, attracting over 10,000 visitors and reinforcing the profound cultural impact of this iconic automobile.
The pilgrimage to Deuce Days officially culminates on Sunday, but the festivities commence even before the weekend begins. A vibrant parade of customized hot rods disembarks from the Coho Ferry, originating from Washington State, and floods the charming streets of Victoria. These vehicles, driven from across North America and beyond, transform the city into a living museum of automotive history. Spectators line the sidewalks and restaurant patios, eagerly anticipating each arrival, a testament to the community's passion. Sharing a table with seasoned attendees, the author gained insights into the event's rich traditions, from ferry logistics to the welcoming ritual orchestrated by greeter Don Delaney. The collective excitement peaks on Sunday mornings, when the carefully curated cars fill the show grounds, creating a truly unforgettable spectacle.
Throughout the event, a unique camaraderie flourishes, with conversations invariably revolving around shared automotive interests. A simple inquiry about one's vehicle quickly establishes connections, transcending geographical and social boundaries. Encounters range from a father-son duo recounting a pre-ferry mechanical mishap to enthusiasts like Brett and Bart, who journeyed from Vermont with their cherished 1932 and 1940 Fords. The sheer number of similar models might suggest monotony, yet each 'Deuce' possesses a distinct character, reflecting the owner's personal touch. The author vividly describes the thrill of recognizing cars and their owners around town, fostering a sense of community among participants. Riding with Gordie Strongman in his customized '32 for the pre-show rally further underscored the individuality each build possesses, despite the common chassis.
The enduring appeal of the 1932 Ford as a canvas for modification stems from its exceptional design and engineering for its era. Introduced with a powerful 65-horsepower V-8 engine in an affordable, all-steel body, the '32 was revolutionary. Its robust performance and straightforward construction made it an ideal candidate for customization, whether for racing or aesthetic enhancement. The availability of numerous body styles—from sleek roadsters to practical panel trucks—each inherently stylish, further cemented its status. Over the decades, hot-rodders consistently adapted the '32 to evolving trends, ensuring its perpetual coolness. Personal stories, such as Ed Gilbertson's journey from teenage admirer to Ferrari judge and eventually '32 owner, exemplify this lasting fascination. Similarly, Joey Hawley, a young enthusiast, showcases the contemporary evolution of 'Deuce' customization, blending classic lines with cutting-edge technology, proving that the spirit of hot-rodding is continuously innovative.
The 2025 Deuce Days attracted approximately 1300 registered vehicles from various countries and regions, with over 500 being 1932 models. This impressive turnout transforms the event into an immersive automotive history lesson, demonstrating how a single car model can embrace diverse aesthetics and technological advancements across different eras. The adaptability of the '32 Ford ensures its continuous relevance and appeal to new generations of car enthusiasts. Al Clark's original vision and the city of Victoria's commitment have ensured the legacy of this iconic event. For those inspired to join this vibrant community, there remains ample time to embark on their own hot rod project before the next Northwest Deuce Days in 2028.
