The automotive landscape in the United States is witnessing a significant transformation, with Volvo set to conclude the sale of its final wagon model, the V60 Cross Country, by April. This marks a pivotal moment as the market continues its profound shift towards sport utility vehicles.
This strategic pivot is a direct response to evolving consumer preferences, as articulated by Volvo itself, highlighting an overwhelming demand for SUVs. Despite the V60 Cross Country's relatively modest sales figures in the US, its departure signifies the end of an era for traditional wagons from the brand in this market. While other regions may still see Volvo wagons, the US market's focus is clearly on the 'XC' models, which dominate sales charts.
For those interested in acquiring one of these distinguished vehicles before they vanish from American showrooms, the V60 Cross Country is available in two trims, with the Plus starting at $53,495 and the Ultra at $58,795. This discontinuation, while a poignant moment for wagon aficionados, underscores the dynamic nature of the automotive industry. It reminds us that consumer preferences drive innovation and change, even leading iconic brands to adapt their offerings to meet the prevailing tastes of the market.
