Elevating the Racing Aesthetic: DUKE+DEXTER's Revamped "Duke Racing" Collection Embraces Winter in Style

Oct 24, 2024 at 1:28 PM
London-based footwear brand DUKE+DEXTER is once again making waves with the latest installment of its "Duke Racing" collection. Known for its iconic Penny Loafers, the brand continues to push the boundaries of fashion, expanding its apparel offerings and bringing bold, racing-inspired designs to the forefront. This latest drop takes the collection into the cooler months, offering thicker fabrics, oversized fits, and a fresh take on their fan-favorite graphics.

Elevating the Racing Aesthetic for the Winter Season

Refined Materials and Techniques for Standout Designs

Following the overwhelming success of the first "Duke Racing" release, which sold out quickly, the brand has returned with a revamped version that's perfectly suited for the winter months. DUKE+DEXTER has focused on refining both the materials and techniques used in the collection, ensuring that each piece stands out for more than just its bold designs. The collection now features winter-ready fabrics and relaxed, oversized fits that offer unparalleled comfort while maintaining a sleek, motorsport-inspired aesthetic.

Vibrant and Authentic Printing Process

The real highlight of this latest release is the brand's updated printing process. Designs are now applied after the garments have been washed and distressed, allowing for a more vibrant and authentic finish. DUKE+DEXTER has brought back fan-favorite graphics like "Helmet" and "World Championship," both of which now sport new color schemes that align with the colder season. These standout pieces are joined by fresh designs like "Sponsors" and "Pit Stop," the latter of which was initially planned for the previous collection but was so highly anticipated that it has now earned its "own podium" in this latest release.

Capturing the Essence of Motorsport

To fully capture the essence of the "Duke Racing" collection, the campaign was shot at Tower Porsche, an independent garage in London with a rich history dating back to 1984. The garage's gritty, hands-on environment serves as the perfect backdrop for the collection, blending the raw energy of motorsport with the meticulous craftsmanship of DUKE+DEXTER. Shot amid the daily grind of the garage, the campaign emphasizes the authenticity and passion behind both the brand and the collection.

A Must-See for Fans and Newcomers Alike

Whether you're a long-time fan of the "Duke Racing" aesthetic or new to DUKE+DEXTER's apparel, this latest release is a must-see. The collection launches on October 24, so make sure to visit their official website to get your hands on these racing-inspired pieces before they sell out again. With their refined materials, updated printing techniques, and a campaign that captures the essence of motorsport, DUKE+DEXTER has once again proven its ability to deliver a collection that's both stylish and true to its roots.