For the past 10 years, the Hankook Tire Gauge Index has been a trusted source for understanding the remarkable evolution in American driving attitudes and behaviors. This comprehensive survey, conducted annually by the leading global tiremaker, Hankook Tire, has provided invaluable insights into the shifting landscape of vehicle ownership, technology integration, and maintenance practices. As the longest-running consumer survey of its kind, the Hankook Tire Gauge Index offers a unique window into the dynamic changes shaping the driving experiences of today's consumers.

Unlocking the Future of Mobility: Hankook Tire's Decade of Driving Insights

The Rise of Electric Vehicles: Shifting Priorities and Perceptions

The past decade has witnessed a significant shift in Americans' attitudes towards hybrid and electric vehicles (EVs). Hankook's latest Gauge Index reveals a growing appetite for EV adoption, with 20% of consumers planning to buy or lease an EV within the next year – a substantial increase from the mere 8% who expressed similar intentions in 2022. This surge in interest is particularly pronounced among younger generations, with Millennials (36%), Gen X (35%), and Gen Z (32%) leading the charge towards hybrid and EV ownership.While gas savings have traditionally been the primary appeal of these eco-friendly vehicles, the Hankook Gauge Index suggests that other factors, such as environmental impact (18%) and advanced technology (10%), are also gaining traction as key decision-making criteria. This evolution in consumer priorities underscores the multifaceted nature of the EV revolution, as drivers seek not only financial savings but also a more sustainable and technologically-driven driving experience.However, the survey also reveals lingering concerns about EV performance, especially in adverse weather conditions. Only 35% of respondents believe that EVs outperform gas-powered vehicles, while a significant 45% feel that there is no noticeable difference in handling. As the EV market continues to evolve, addressing these perceptions will be crucial for manufacturers and policymakers to drive widespread adoption.

The Impact of Automotive Technology: Reshaping Driving Behaviors and Attitudes

The integration of advanced car technologies, such as lane-keeping assist, adaptive cruise control, and parking sensors, has significantly transformed the American driving experience over the past decade. While many drivers report feeling safer due to these innovations, the Hankook Tire Gauge Index highlights the nuanced impact on driving habits and attitudes.Interestingly, 30% of respondents believe that car technology helps them feel safer, yet they also acknowledge that it doesn't necessarily alter their driving behaviors. This suggests that the added safety features may provide a sense of reassurance without prompting noticeable changes in how drivers navigate the roads. However, 21% of respondents, particularly women (26%), noted that these technologies have made them more cautious overall.The Hankook Tire Gauge Index also reveals a shift in how Americans perceive their own driving personalities. In 2024, 57% of drivers see themselves as "thoughtful, responsible, and obedient," down from 65% in 2014. Conversely, the number of drivers who admit to occasionally losing their temper has risen slightly, reaching 26% compared to 23% a decade earlier. Generational differences are also apparent, with Gen Z (26%) and Millennials (22%) more likely to report aggressive driving behaviors in response to poor road conditions.

The Evolving Landscape of Vehicle Maintenance: Confidence, Reliance, and Priorities

Over the past decade, the Hankook Tire Gauge Index has observed a significant increase in Americans' confidence in performing basic car maintenance tasks. From changing tires (65% in 2024 vs. 52% in 2015) to replacing brake fluid (49% in 2024 vs. 35% in 2015), drivers have demonstrated a growing sense of self-reliance when it comes to vehicle care.However, this surge in confidence coexists with a continued reliance on professional services. Hankook's latest survey found that 45% of Americans rely more on professionals to handle basic maintenance due to the increasing complexity of modern vehicles. This trend reflects the evolving landscape of vehicle care, where drivers must navigate the balance between their own capabilities and the demands of advanced automotive technology.Interestingly, the Hankook Tire Gauge Index also reveals a shift in Americans' willingness to invest in vehicle maintenance. In the past two years alone, there have been significant increases in the prioritization of spending on tires (54% in 2024 vs. 39% in 2022), under-the-hood parts (51% in 2024 vs. 33% in 2022), cosmetic upgrades (18% in 2024 vs. 4% in 2022), air conditioning or heating (39% in 2024 vs. 10% in 2022), and stereo equipment (24% in 2024 vs. 5% in 2022). This data suggests that Americans are increasingly recognizing the importance of proactive vehicle maintenance and are willing to allocate more resources to ensure the longevity and performance of their cars.